⭐ July 24 – Your Ecommerce Coffee Break Newsletter (Issue 155)

👋 It’s Thursday, and here’s your latest ecommerce news briefing: AI is changing how products are found online—but trust in AI assistants is still shaky. Gen Z is leading the charge for private label brands. And OpenAI is working on a way to bring Shopify checkouts right into ChatGPT.

In Today’s Edition:

• Today’s Headlines Handpicked For You!
• 🎧 On the Pod: Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience
• Fix Your Inventory Crisis Now

And, as always, send us feedback at hello@ecommercecoffeebreak.com

📰 WHAT’S HAPPENING

📈 General Ecommerce News

• U.S. Tariffs Are Not Driving International Expansion [read more]
• AI Visibility Index: The Future of Online Products [read more]
• Why Shoppers Don’t Trust AI Assistants [read more]
• Gen Z Set to Lead in Private Label Loyalty [read more]
• Target Dumps Amazon & Walmart Price Match [read more]

🛒 Platforms & Marketplaces

• OpenAI is planning in-chat Shopify checkouts [read more]
• Top 10 Amazon scams in 2025 and how to avoid [read more]
• Google only indexes one version of a product page [read more]
• Marketers stick with TikTok Shop [read more]
• Klaviyo Introduces AI Shopping Assistant [read more]

📱Social Media & Advertising

• Instagram content is now searchable on Google [read more]
• Snapchat Ads drive higher ROAS [read more]
• TikTok US Sale Faces More Challenges [read more]
• Gmail pilots Demand Gen ads in Promotions tab [read more]
• What’s really changing in social media? 10 Trends [read more]

🎙️ ECOMMERCE COFFEE BREAK PODCAST

Chargebacks, Chaos & Customer Trust: A Founder's Guide To Ecommerce Resilience

In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies.

Our guest Conor Lyden , founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments.

He explains how one simple solution can replace multiple expensive tools while saving businesses thousands of dollars every month.

🎧 Play Episode: [Website] [Apple Podcasts] [Spotify] [YouTube]

Rate & Review: Help others discover the show by rating the show on Apple Podcasts or Spotify.

💡FIX YOUR INVENTORY CRISIS NOW

The big picture: Fast-growing Shopify brands are drowning in spreadsheet chaos while their cash gets trapped in wrong inventory decisions.

Why it matters: Poor inventory management kills more e-commerce businesses than bankruptcy—they simply run out of cash flow to operate.

The spreadsheet breaking point

Most brands start with Excel, but it breaks when you:

• Sell across multiple channels (Shopify + Amazon + wholesale)
• Launch 10+ products monthly
• Manage multiple suppliers and warehouses

Real example: Australian swim brand Lenny Swims couldn't launch new collections because their spreadsheet couldn't track samples, sales, and reorders simultaneously.

The costly mistakes

• Missing seasons: One bedding brand missed entire summer because they ordered too late—arriving in fall
• Cash flow crisis: Wrong inventory ties up money needed for growth
• Emergency shipping: Flying products instead of shipping costs 10x more

The solution exists

Tools like Genie connect to Shopify in minutes, automatically:

• Extract all product/supplier/order data
• Generate smart reorder recommendations
• Track profitability across warehouses
• Send automated alerts for low stock

Bottom line

"Whenever you think the right time is to tackle inventory—do it a couple months before that."

Supply chain mistakes haunt you for months, unlike a bad ad that costs a few days of spend.

Take action: Install an inventory management system this month, not next quarter.

Learn more about the topic in our podcast episode with Sebastiaan Debrouwere.

📩 ANOTHER NEWSLETTER WORTH CHECKING OUT (I read it!)

Indie Hustle - A database / directory of One-Person Business interviews and stories. Discover interesting business / side hustles run by indie founders that you can start. https://www.indiehustle.co/

👋 Have suggestions? Help us better serve our 8,290 readers by sharing your honest feedback at hello@ecommercecoffeebreak.com

Yours in ecommerce success,

~ Claus

P.S. 📲 Free Store Revenue Potential Discovery Call

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The Ecommerce Coffee Break Podcast + Newsletter ☕ 100% powered by caffeine and curiosity. ❤️ Buy me a coffee to support independent media that delivers unbiased ecommerce advice.

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DISCLAIMER #podcast #ecommerce #digitalmarketing #dtc #marketing #amazon #shopify