Jump into June: Data, Events & Analytics Highlights

What a month May turned out to be! From big-stage moments at Seamless and DIS to deeper conversations around governance, we’re excited to share what’s shaping our world of data.

Seamless Middle East 2025 Highlights Are Live

Big crowds, big ideas. At Seamless 2025, we teamed up with Mixpanel and took the stage to spotlight clean data and smarter decisions. 

The energy? 🔥

▶️ Catch the best moments from the event

The Data Innovation Summit MEA: AI Governance in Practice

From governed data to GenAI risks, Kevin Downey from Data Sentinel Inc., brought the heat. Our team, joined by Mixpanel and Data Sentinel Inc., tackled AI readiness, smart data use, and why solid foundations matter more than ever.

▶️ Watch the highlights from the floor

New Blog: The Beginner's Guide to Data Governance.... 

that your whole team will understand. 

Data governance isn’t about locking everything down. It’s about helping your teams work better with data they can trust. If you’ve ever heard “we don’t trust this data”, this one’s for you. 

👉 Read the blog here

Partner Spotlight: Mixpanel on B2B Marketing Analytics

We've all heard the term "flying blind". That's what B2B marketing looks like without proper analytics in place.

In this blog, Mixpanel makes the case for why B2B marketers need more than just surface-level metrics. With longer sales cycles, higher-value accounts, and complex buyer journeys, understanding what actually drives engagement and revenue takes a different approach.

Whether you’re a marketer, product owner, or rev ops lead, this one’s worth a read, because when your decisions are data-driven, growth isn’t just possible. It’s predictable.

🔗 Read the blog here

ICYMI: "Why We Hate Data Science Textbooks"

At HEMOdata, we’re big believers in learning out loud, that’s why we host monthly Lunch & Learn sessions to explore topics that help us grow together.

Last month’s session was titled: “Why We Hate Data Science Textbooks” 👀

Our in-house Data Scientist, Ivan, brought us a lighthearted (but insightful!) session on what data science really is, how it’s applied in the real world, and why it’s so much more than algorithms.

Each person on the team brings their own lens to the table, and it’s those different perspectives that make these sessions so valuable.

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