The Key to Unlocking More Referrals? Be Intentional

Too many small business owners think networking is a numbers game. The more people you talk to, the better your chances of a referral, right?

Not quite.

The best referrals don’t come from chance encounters — they come from intentional relationships built on trust, alignment, and shared goals. That’s why Alignable’s most successful members don’t just network more — they network smarter.

Let’s break down how you can do the same.

1. Be Strategic About Who You Connect With

This post covers the simple shift in mindset that turns random outreach into a steady stream of referrals. You’ll learn:

• The two types of referral partners you need
• How to identify second-circle connections with real potential
• Why “giving first” builds trust that pays off

Your referral network isn’t just a contact list — it’s your growth engine. And like any engine, it runs better with the right inputs.

2. Put Yourself in the Room

Online connections are powerful — but sometimes, the fastest way to build trust is face to face (or camera to camera). That’s where events come in.

Check out this week’s lineup — from quick-hitting networking sessions to niche group discussions, these events are built to help you:

• Meet people who share your goals
• Ask smart questions
• Show up consistently (and be remembered for it)

Whether you’re new to Alignable or looking to shake off a networking rut, events are where traction starts.

Your Action Plan

Want to walk away with real momentum this week? Here’s what to do:

1. Read the referral guide linked above and map your ideal partner types
2. RSVP to one Alignable event and show up ready to give
3. Follow up with 2-3 people and offer something valuable — a tip, an intro, or support

Referrals aren’t random. They’re the result of showing up, building trust, and investing in the right people.

Let’s make this week count.