The latest news from the team at Purdie Pascoe.
April was an exciting month for the global team at Purdie Pascoe! We are delighted to have been shortlisted for this year's BHBIA BOBI awards, in the best customer insights category with Chiesi UK, and one of our PMCF Research Executives, Ruby Pogson Jones was highly commended in her EPHMRA 2025 Young Professionals Grant application.
Scroll down to view a round-up of insights delivered by our talented experts across the past month from webcasts, articles, and conference takeaways:
Webcast: The Delphi Method - How to Strengthen your Value Proposition Through Collective Intelligence
Conference Takeaways: Insights from the TT Lifesciences Clinical Evidence Conference
BOBI Award Finalists: Best Customer Insight
Article: AI in Research - A Hyper-Intern or Complete Replacement?
Interview: Spotlight on Innovation
Conference: RAPS Euro Convergence 13-16 May, Brussels
Conference: ASCO May 30 - June 3, Chicago
Team News: Promotion and Team Building
We hope you enjoy reading the newsletter. If you want to speak to our team, please contact info@purdiepascoe.com for market research needs and pmcf@purdiepascoe.com to discuss Post Market Clinical Follow-up Surveys.
Webcast: The Delphi Method - How to Strengthen your Value Proposition Through Collective Intelligence
Watch this webcast in which Purdie Pascoe’s expert presenters, Sabera Hyderally (she/her), Head of MedTech, and Director, Hazel Haskayne, guide you through the true value of the Delphi Method, its use in market research, a real-world case study and question and answer session. Learn how this powerful method can be used for gathering collective thoughts of a group through an interactive process of anonymous feedback.
Conference Takeaways: Insights from the TT Lifesciences Clinical Evidence Conference
Earlier this month, PMCF experts Chris Webb and Alice Robertson attended and presented at the 6th Annual European Medical Device and Diagnostic Clinical Evidence Strategy Conference in Berlin. This event brought together leading clinical experts and industry professionals to discuss key issues in advancing clinical evidence.
BOBI Award Finalists: Best Customer Insight
We are delighted to have been shortlisted for this year’s BHBIA BOBI awards, celebrating the best of business intelligence in UK healthcare. Our submission, in collaboration with Chiesi UK, 'Navigating the Storm: Improving Referral Behaviours to Accelerate Fabry Disease Care' has been shortlisted in the best customer insight category.
Associate Directors, Parisa Valadan and Seb Newton who worked on this powerful piece of research will be attending the BHBIA Conference on 12 May in London, when the winners of the awards will be announced.
Find out more and set up a meeting at the conference >
Article: AI in Research - A Hyper-Intern or Complete Replacement?
Why the future of qualitative insight lies in collaboration—not automation. The research world is buzzing with AI. Everywhere you look, new tools promise faster, deeper, cheaper insights. But if you peel back the marketing gloss, a more nuanced question emerges: Where does AI genuinely help—and where does it fall short?
In a recent Early Adopters session in collaboration with CoLoop Hazel Haskayne, Director and Qualitative Research Practitioner at Purdie Pascoe, opened up a whiteboard-style forum to unpack exactly that. What followed was an honest, sometimes provocative, insightful conversation among researchers experimenting at the frontier of AI-powered analysis.
Interview: Spotlight on Innovation
As Head of Innovation at Purdie Pascoe, Paolo Gambetti offers his perspective about innovation in healthcare market research. He addresses a range of important topics such as key drivers of innovation, how his dedicated team identifies emerging trends and technologies as well as the impact of AI and machine learning in the space.
Conference: RAPS Euro Convergence 13-16 May, Brussels
We are delighted to be sponsoring, exhibiting and presenting at the Regulatory Affairs Professionals Society (RAPS) Euro Convergence.
Purdie Pascoe’s PMCF experts, Marcus Torr, Chris Webb and Tonika Chester are attending, presenting a poster and exhibiting at Booth 37. The team hold a wealth of knowledge about Post Market Clinical Follow-up (PMCF) surveys, having implemented and executed over 400 across the last five years, collecting both Level 8 and Level 4 PMCF data.
Visit us at Booth 37 in the exhibition hall. Learn more here >
Conference: ASCO May 30 - June 3, Chicago
Purdie Pascoe’s experts, Marianne Fillion and Vanessa Slade will be attending the American Society of Clinical Oncology annual conference, May 30 - June 3 2025 in Chicago and are looking forward to meeting delegates at the biggest event in Oncology across the globe!
Our dedicated Precision Medicine and Diagnostics team combines extensive scientific knowledge with the ability to navigate both strategic and tactical challenges, ensuring you achieve commercial success and improve human health. We strive to bring you the right answers, to the right questions, at the right time.
Find out more and book a meeting with the team >
Team News
Guy Pasquill promoted to Data Analytics Manager in our Innovation team!
Guy is an integral member of the Innovation Team at Purdie Pascoe, over the last 3 years he has continually impressed with his skills in programming, data analysis and elevating dashboards. He is constantly receiving praise for his expertise and strong work ethic.
Please join us in congratulating Guy on his well-deserved promotion and next step in his career.
Team Building Day
Our Primary Market Research and Post Market Clinical Follow-up Survey teams recently gathered in London and our US and Canadian colleagues dialled in from across the pond for a day full of workshops, knowledge sharing and insightful presentations.
After a productive day, the UK team went to Flight Club for a friendly (yet competitive) darts competition, accompanied by some delicious food and well-earned drinks! Well done to our Operations Director, Lindsey Cotterill who took home the trophy! With Ruby Pogson Jones hot on her heels taking 2nd place.
To speak to our team, please contact info@purdiepascoe.com for market research needs and pmcf@purdiepascoe.com to discuss Post Market Clinical Follow-up Surveys.