Lead Like You Mean It!
In a business world that often prizes speed and scale over substance, this week’s podcast stories reveal a different truth: leadership is being rewritten quietly, courageously and with intention.
On Rewrite the Rules, Amrita Randhawa reminds leaders that personal branding isn’t bragging—it’s clarity in action.
On TiE Talks, Rajeev Peshawaria challenges the false choice between profit and purpose.
On The CuHRious Show, Sharthok Chakraborty cuts through busywork illusions, urging leaders to align performance management with profit-led clarity and context.
Meanwhile, Hard Truths by Vertex champions founder-led growth, proving that real investor partnerships empower rather than control. And on Jest Business, we learn that even the language leaders use can shape culture, agility and trust.
The takeaways:
Leadership is clarity, not noise. Be clear on what you stand for—and share it, consistently.
Long-term thinking is the real disruptor. Sustainable success requires courage to defy short-term pressures.
Authenticity builds trust. Whether in feedback, scaling or storytelling, honesty is your strongest asset.
At CrazyTok, we help leaders, founders and professionals tell stories that build trust and drive real change. From full-service podcast production to sharp short-form content, we bring your authentic leadership voice to the audiences that matter.
Book a call with our founder, Amit Ray, and let’s craft leadership stories that last.
— The CrazyTok Team
Rewrite The Rules
Why “Balance” Is Bad for Personal Branding
“Stop waiting to be discovered. Building your personal brand isn’t bragging—it’s letting people know what you stand for, and why it matters.” — Amrita Randhawa
Why Leaders Need to Show Up Authentically
Craft your narrative. Don’t let your brand be defined by silence or hesitation.
Choose passion over polish. Speak about what you truly care about—not what’s trending.
Authenticity opens doors. In leadership and markets alike, your raw, real perspective is your advantage.
TiE Talks Singapore
Why Telling People to Consume Less Is Just…Unnatural
“We keep telling businesses to sacrifice profit for purpose. That’s unnatural. The only thing that will save us is profit—by solving human problems profitably.” — Rajeev Peshawaria
Why Steward Leaders Are Built for the Future
Profit isn’t the enemy. It can drive purpose when leaders commit to solving human problems sustainably and profitably.
Think in decades, not quarters. Steward leaders show that long-term thinking and courage outlast the market’s short-term noise.
Measure wisely—or risk missing the point. Metrics can drive action, but the wrong KPIs can fuel greenwashing and bad behaviour.
The Longevity Secret Your Smartwatch Can't Sell
“Lifespan has grown by 14 years. But healthspan? Only 10. Those extra years often come with diabetes, dementia or cancer. And that gap is where lifestyle choices matter most.” — Naveen Bhat
Why Longevity Needs More Than Medicine
Living longer isn’t living better. Many will spend their final years battling preventable lifestyle diseases unless we focus on matching healthspan to lifespan.
Okinawans keep it simple. Walk daily, eat until you’re 80% full, nurture purpose and build community—these habits matter.
Start small, live big. Whether it’s adding movement, finding community or aligning with purpose, it’s never too late to invest in habits that extend a healthy life.
The CuHRious Show
WTF Is…Performance Appraisal?
“Once you understand how money is made in your business and how it actually operates, that becomes your fundamental pillar of performance management. Different teams, different contexts—performance isn’t one-size-fits-all.” — Sharthok Chakraborty
Why Leaders Need Profit-Led Clarity
Know your business, lead with context. True leaders start with how value is created, not just how work is tracked.
Productivity ≠ performance. Cut through the noise by focusing on what drives impact, not what looks busy.
Feedback should be a dialogue. Modern leadership embraces multi-directional feedback, creating trust and shared ownership across teams.
Hard Truths By Vertex
We Don’t Build Restaurants, We Buy Them
“We don’t just look for great brands; we look for great founders. They’re the ones running the show, and we’re here to back them, not bulldoze them.” — Kelvin Subowo
Why Founder-Led Growth Wins
Founders lead; investors empower. Sustainable scaling happens when investors respect the founder’s vision, not override it.
Partnership beats control. True growth partnerships focus on removing barriers, not adding bureaucracy.
Startups need a launchpad, not a leash. The best support systems amplify what’s working, letting founders stay focused on building
Jest Business
Why Do Corporate People Talk Like This?
“I call it a ‘centipede move’—you can’t tell if it’s coming or going, good or bad, but it keeps you in the game when everyone else is stuck.” — Rahul Phondke
Why Leaders Should Laugh at Jargon
Buzzwords aren’t always bad. Sometimes, the right jargon keeps you agile when decisions aren’t clear-cut.
Use language to your advantage. Smart phrases can buy you time while you navigate the unknown unknowns.
Surprise is a strategy. A well-timed ‘southpaw manoeuvre’ can disrupt the market—and your competition—when they least expect it.
How to Answer the Most Hated Interview Question
“Honesty is not the best policy here—your weakness should secretly sell your strength. Just don’t sound like a clueless wimp while doing it.” — Paddy Rangappa
Why Smart Leaders See Through Bad Questions
Some questions are lazy traps. Knowing why they’re asked helps you flip them to your advantage.
Every ‘weakness’ is a pitch. Frame it right and you’re not lying—you’re leading the conversation.
Scripted answers fail. Practised honesty (with a wink) lands better than stale, memorised lines.
Quotes That Hit
“Pick three words for your voice, three for your niche, three for your story—then trim them down. That’s your personal brand.”
— Amrita Randhawa
“Steward leaders think in generations, not quarters. That long-term mindset is why some companies last a hundred years.”
— Rajeev Peshawaria
“First: is performance on track? Second: is it happening effectively? Third: do people know what they’re driving—or is everything just fire-fighting?”
— Sharthok Chakraborty
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CrazyTok was born out of the desire to help experts broadcast their knowledge and expertise to the world through podcasts.
We are a team of content experts with a track record of success with over 40 clients, committed to making podcasting easy, affordable and accessible for everyone.
We help you launch, produce and grow your podcast and put in our best efforts to make it simple and hassle-free so you can enjoy the process of content creation without getting bogged down with all the grunt work.
(We also offer blog, social media, short video and LinkedIn post writing services!)
Ready to take your podcast to the next level? Book a complimentary brainstorming call with our founder, Amit Ray.