The “Learn-Teach-Build” Method Helped Me Scale My Biz to $15k+ Per Month.

The framework to scale your biz.

I sucked as an entrepreneur.

For years, I struggled to make money. Get clients. And grow my business. I was stuck on the endless client hamster wheel. I would go from feast to famine from month to month.

King of the world one day. A peasant struggling for clients the next.

I felt like Alice in Wonderland with the Red Queen.

I was running so hard to stay in the same place. I could never plan. Move forward. Or add system leverage. I was a couple of bad months away from everything going under. I got tired. And demotivated.

I quit my 9–5 job so I wouldn’t have to do this.

But I found myself in a new type of trap.

The only thing worse than a 9–5 job you hate…

Is building a business you hate.

Why? Because you’ve got no one else to blame but you.

In business, you’re 100% responsible for the outcomes you get. Most people can’t handle this level of responsibility. Or accountability. You can coast along in your 9–5. You can’t do that in your business for long.

That’s where I found myself in 2023.

I’d dived headfirst into my one-person business. I quickly realized my gaps. I knew nothing about sales, positioning, marketing, or offers. You know, all the things that help you build a viable business.

I created a prison for myself.

And the strongest prisons are the ones we build.

But I didn’t give up, even at the most painful times. Over the next few years, I had to take an equivalent of an MBA in solopreneurship.

Here’s how I leveraged the “Learn-Teach-Build” method to grow my business.

Become SpongeBob Square Pants: Learn.

I absorb everything around me.

I’m constantly consuming:

• Books.
• Videos.
• Podcasts.

I’m obsessed with learning every day.

We live in an amazing time. I can get access to the best minds in the world for free or the cost of a dinner. In no other point in history could I do that. Even in my parent's generation. Knowledge was expensive and scarce.

Now, knowledge is cheap and abundant. But the desire to learn is scarce.

It’s never been easier to learn any skill you want.

But it’s also never been easier to distract yourself and do nothing.

Through the internet, I’ve been able to teach myself high-value skills in:

• Sales.
• Writing.
• Marketing.
• Positioning.
• Public speaking.
• Content creation.
• Personal branding.

I’ve built a multi-six-figure business around this skillset.

But beware. Don’t get stuck masturbating on information.

Consumption is a trap. It feels good because you are making progress. I’ve got a friend who is committed to learning. But that’s all he does. He moves from book to podcast with no change.

The definition of learning I stole from Alex Hormozi is:

Same condition, new behaviour.

If I show you a blue card, and then slap you. And then I show you a blue card again, and you move away, you’ve learned.

Same condition, new behaviour.

But most people get shown a blue card and get slapped.

And then get shown a blue card and slapped. Over and over again.

That means they haven’t learned. It was the same condition, same behaviour. How many people do you know who seem to keep repeating the same mistakes over and over again?

You haven't learned if you consume something and don’t change your behaviour.

This is why you need to…

Start mentoring someone: Teach.

A couple of years ago, I did Brazilian Jiu Jitsu (BJJ)

While it's a martial art that uses your physical body, I loved the brainpower you needed. Grappling another human is like trying to solve a puzzle in real time using your body.

You’re improvising on someone who is improvising on you.

But one of the aspects of BJJ that I loved was the teaching style.

At every belt, you were expected to teach and coach.

Even at the lowest white belt level. Why? By teaching the knowledge you had, you exposed gaps in your thinking. And any mistake resulted in immediate feedback (which usually involves getting choked or arm locked).

I made the fastest progress when I was teaching someone else.

Don’t get me wrong. I’m still terrible at BJJ. But I realized the power of teaching to aid in my learning and development. I took this lesson and applied it to my business.

Whenever I consume content, I try to teach it immediately.

If I can’t find someone to talk to, I turn to social media.

I’ll open up my camera and start talking about a book or video I read. And explain one concept from the book that changed the way I think. This is how I solidify this knowledge.

The act of teaching requires me to:

• Consume.
• Understand.
• Compress it in my mind.
• Explain it simply to someone else.
• See the parts where I get stuck.
• Go back and fix up my mistakes.

The complete feedback loop makes learning quick.

I’ve gathered so much knowledge about sales, positioning, and marketing that I’ve created my own community group and coaching program where I’ll regularly teach a concept to a group of people or 1:1.

I get the benefit of teaching and reinforcing my learning feedback loop.

But alongside teaching, you also need to…

Pick a project: Build.

I’m always building.

Whether it’s a digital product or an iteration on a service offering.

I’ve always got a project. Projects are the most effective vehicles for consolidating my knowledge. Projects provide a contact point with reality that gives me the ability to stress test my knowledge and commitment.

Build something.

Anything. It almost doesn’t matter what it is.

• When I consume a book, I write an article.
• When I consume a podcast, I write Substack Notes.
• When I consume an online course, I implement it into my business.

The immediate application of the knowledge makes it concrete. Alongside teaching, building means I can identify gaps in my knowledge. Areas that I need to improve on. Wherever I get stuck is where my gap is.

I can then go and look for that specific source of information. Repeat.

Building a project is deeply satisfying. Even if it can’t be monetized. The first few projects you build will suck. But that’s not the point. You want to learn, not earn. Over time, your projects will get more and more valuable.

In 2025, I plan to release a product every month.

• Email courses.
• Self-paced video courses.
• Online community content.

These could be free or paid.

With each release, I grow my authority. I build my brand. I deepen my skillset. And most importantly, I consolidate all my learning and knowledge. Over time, the complexity of the project will increase.

I’ve got plans to build software in the long term.

The Learn-Teach-Build Model

You can apply this method to any industry, sector, or niche.

Whatever business you’re trying to build, it works.

Here’s the TLDR:

• Learn: Become a sponge. Learn everything. Ask questions. Replicate people’s success. Avoid their expensive mistakes. Read books. Listen to podcasts. Binge YouTube videos. Hire a coach or mentor. Attend training and buy online courses.
• Teach: Attempt to transfer that knowledge. It’s the act of teaching that solidifies your learning. Mentor others. Act as a coach. Use social media. It almost doesn’t matter where you teach, so long you make the effort.
• Build: Consolidate your knowledge into a project. Build anything. Make it fun, easy, and valuable. Get customers. Either make it free, so they pay with their time. Or make it paid, so they pay with their money (and time).

👉 Build your PROFITABLE six-figure one-person business while you work a 9–5 job (Even if you have kids or a mortgage). If you want my one-person business growth system, I’ve created a FREE email course for you to get started