Looking Beyond #ads

Lets think outside the box a little when using influencers, shall we?

Partnering with the right social media influencer can help to bring your brand to your target audience. The form of influence can vary but by creating original, relevant content, a well-respected influencer can build trust, drive engagement and direct attention to your brand. 

An established influencer is unlikely to want to follow a traditional, prescriptive advertising style. Working with an influencer whose vision aligns with your own is crucial, as influencers tend to crave creative autonomy. A successful influencer, who’s worked hard to establish a following, won’t want to partner with a business that makes their own brand seem salesy or inconsistent. Influencers should create content that complements their own feed. 

Followers’ engagement tends to be sustained by plenty of organic, non-paid content. Enthusiasm will waver when presented with too many paid posts – nobody is on social media to be sold to! Brands tend to reach out to influencers and ask them to promote a product or service. This usually translates into a photo, video or blog post featuring the brand’s offering. While sponsored posts and ads can create genuine emotional connection between brand campaigns and influencer stories, there are other, under-utilised ways in which your business can engage with influencers.

Influencer content tends to be about emotion and engagement. Aligning your brand with an influencer involves avoiding the obvious product plug and truly tapping into this authenticity and entertainment. It’s important to embrace an influencer’s creativity and remember that they became influential because their content resonates with the followers you’re trying to reach – no one knows an influencers followers better than the influencer themselves.

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To read my full article follow the link below. I share a variety of ways that an influencers platform can be utilised for growing your brand, this includes reviews, ambassadors and product collaborations.

https://socialb.co.uk/blog/looking-beyond-ads-with-your-influencer-marketing/