The Martech Mess Is Real — And So Is the Fix Why CMOs Can’t Afford to Miss Entirely Summit 2025

Let’s be honest: enterprise marketing has never been more complex — or more disconnected.

CMOs today face immense pressure to personalize at scale, prove ROI, govern compliance, and move faster, all while somehow managing a Frankenstack of 27 loosely coupled tools duct-taped together by hope, duct tape, and their head of marketing ops.

Sound familiar?

That’s precisely why we created Entirely Summit — not to celebrate the mess, but to fix it.

Not Another Vendor Roadshow. A Blueprint for Change.

Entirely Summit 2025 (Lisbon, Oct 29–30) isn’t your typical marketing and AI conference. There’s no vendor theater, no slideware fluff, and no “AI will change everything” keynote with no actual AI in sight.

This is a working session for leaders who are done with the hype and ready for answers.

You’ll hear directly from brands like IKEA, Meta, and Bosch/Siemens — not consultants or influencers — showing how they’ve re-architected their marketing supply chains using composable martech, AI-powered orchestration, and real-world discipline.

We’re talking live demos. Behind-the-scenes wins and faceplants. Practical answers to tough questions like:

• How do you integrate new AI tools without breaking governance or data privacy?
• What’s the actual ROI of orchestration across the marketing supply chain?
• Where should we start — and what’s the correct sequence?

This is the kind of conference where CMOs walk out with diagrams and playbooks, not swag bags. (Well, you'll get a fabulous swag bag too.)

AI Is Not the Strategy. But It Can Accelerate the One You Have.

Gartner says up to 75% of operational marketing tasks will be automated by 2028. That’s not hype — that’s trajectory.

But here’s the trap: if your data is a mess and your systems don’t talk, AI just automates the chaos. It won’t save you. It’ll expose you.

At Entirely Summit, we’re launching Entirely AI, built from the ground up to support:

• Modular deployment across the entire marketing stack
• Agentic AI that orchestrates tasks, not just content
• Compliance by design for GDPR and enterprise governance
• A plug-and-play ecosystem that respects your existing investments

It’s not a magic wand. It’s the system upgrade your team’s been begging for.

What Makes This Different? Composable, Not Complacent.

Marketers are drowning in tech — 14,000+ tools and growing — but still struggling to deliver the basics. Why?

Because tech has outpaced strategy.

Entirely Summit flips the model: we start with your existing stack and show you how to turn it into a composable, orchestrated, AI-augmented growth engine — using tools you already own, plus a platform that makes them actually work together. Imagine that...

This isn’t about ripping and replacing. It’s about connecting, composing, and delivering.

Built in Europe. Ready for the World.

Why Lisbon? Because Europe knows complexity — and we design for it.

Multilingual content, regulated markets, hundreds of brand variants across dozens of countries — that’s the sandbox European Enterprise marketers play in every day. And it’s the testing ground where Entirely was forged.

At Summit, you’ll hear how some of the most advanced global brands are managing millions of SKUs, thousands of workflows, and terabytes of assets — all while staying agile, fast, and customer-first.

Who Should Attend?

• CMOs and marketing VPs leading transformation
• Heads of digital, brand, content, marketing ops, or marketing IT
• Anyone responsible for orchestrating the marketing supply chain or stitching together the martech mess

If you’re serious about turning marketing from a cost center into a growth engine, this is the room you want to be in.

Still Thinking About It?

Here’s the short version:

• Entirely AI and Ecosystem-as-a-Service will launch live
• You’ll get the inside playbook from IKEA, Meta, Bosch/Siemens, and 300 other big brands
• You’ll leave with clarity, not chaos
• And, come on, it’s Lisbon in October.

Need we say more?

👉 Reserve your spot now