MarTech Moves: AI, CX, and Engagement Redefined 🚀

INFUSE and G2 Join Forces to Redefine B2B Buyer Engagement INFUSE has announced a strategic alliance with G2 to incorporate G2’s Buyer Intent signals into its AI-powered, full-funnel demand generation platform. This integration enables marketers to precisely target accounts and buying groups currently exploring solutions, delivering timely and tailored content aligned with real-time buyer behavior insights. https://martech360.com/quick-byte/infuse-g2-forge-a-new-era-of-buyer-driven-b2b-marketing/ 

HubSpot Debuts CRM Connector for Claude AI HubSpot has launched the first CRM integration for Anthropic’s Claude, allowing users to bring contextual HubSpot data into the Claude interface. With this connector, users can interact through natural language queries, generate visual content such as charts, and act on insights directly within HubSpot. https://martech360.com/marketing-automation/crm/hubspot-launches-first-crm-connector-for-anthropics-claude/ 

Meta Enhances Threads API to Support Developers and Drive Engagement Meta has expanded its Threads API, rolling out a comprehensive update that adds a suite of developer-centric features. These upgrades support more immersive, automated, and data-rich experiences, moving the platform beyond simple content publishing and catering to the evolving needs of brands, creators, and developers. https://martech360.com/social-media-technology/social-media-platforms/meta-expands-threads-api-with-advanced-features-to-empower-developers-and-boost-engagement/ 

NICE to Acquire Cognigy, Strengthening AI-Powered CX Capabilities NICE has revealed plans to acquire Cognigy, a key player in conversational and agentic AI. The move will bolster NICE’s CXone platform with multilingual, cross-channel support powered by Cognigy’s advanced AI, accelerating its shift toward AI-first customer engagement. https://martech360.com/quick-byte/nice-to-acquire-cognigy-to-elevate-ai%e2%80%91first-customer-experience/ 

EXL and Genesys Unite to Revolutionize CX with AI EXL and Genesys have entered into a strategic partnership that merges EXL’s expertise in data and AI with Genesys’ cloud-based customer experience orchestration. The collaboration is designed to transform customer interactions and business performance by enabling deeper AI-driven insights and personalization. https://martech360.com/customer-experience/exl-and-genesys-collaborate-to-transform-customer-experiences-with-ai-driven-insights/ 

Teads Launches Beta of Connected Ads for Brand + Performance at Scale Teads has introduced Connected Ads, a next-gen advertising solution that blends brand storytelling with performance outcomes. Currently in beta, this offering is tailored for premium publishers across the open internet, aiming to bridge the gap between upper-funnel awareness and conversion. https://martech360.com/mobile-tech/digital-advertising/teads-unveils-connected-ads-a-new-premium-brand-and-performance-solution-for-the-open-internet/ 

WPP Media and Criteo Pioneer CTV Commerce Activation Criteo and WPP Media have launched a novel initiative that brings Open Intelligence and real-time commerce signals to Connected TV. By combining WPP Media’s scale with Criteo’s robust commerce data, the partnership unlocks a powerful new way to scale performance marketing in premium video environments. https://martech360.com/marketing-automation/e-commerce/wpp-media-criteo-launch-first-of-its-kind-activation-using-open-intelligence-to-scale-commerce-signals-in-ctv/ 

Meltwater Debuts GenAI Lens for Monitoring Brand Presence Across AI Platforms Meltwater has launched GenAI Lens, a trailblazing tool that gives companies visibility into how their brand, and those of competitors, appear across major AI assistants and LLMs. This tool offers a new dimension of competitive intelligence tailored to the AI ecosystem. https://martech360.com/tech-analytics/meltwater-unveils-genai-lens-first-of-its-kind-tool-for-monitoring-brand-visibility-across-ai-platforms/ 

Samba TV and Kochava Team Up for Unified TV Analytics Samba TV and Kochava have entered a strategic alliance to provide comprehensive cross-platform measurement for TV campaigns. This partnership tackles a major pain point in advertising by unifying analytics across linear, streaming, and digital platforms. https://martech360.com/analytics/samba-tv-and-kochava-partner-to-deliver-unified-cross-platform-tv-measurement/ 

Adobe Rolls Out Major Photoshop Enhancements Across Platforms Adobe has announced sweeping updates to Photoshop on desktop, web, and mobile, designed to make high-precision editing faster, smoother, and more intuitive. These upgrades, shaped by user feedback, aim to reduce manual effort and creative friction, empowering professionals to focus more on creativity. https://martech360.com/tech-content/content-marketing/adobe-unveils-powerful-new-photoshop-innovations-for-creators-and-creative-pros/ 

Google Experiments with Web Guide to Reshape Online Search Google has launched Web Guide, an AI-driven Search Labs experiment that reimagines how users interact with search results. By clustering relevant links under meaningful themes, Web Guide helps users navigate the web more efficiently and discover high-value content with less effort. https://martech360.com/tech-content/content-marketing/google-launches-web-guide-ai-powered-experiment-to-simplify-web-search-experience/