Multitasking is crippling you; here's how to anti-multitask

According to What to Become...

• Only 2.5% of people can multitask effectively

• Multitasking can reduce productivity by 40%

• Multitaskers lose 5%-15% of their cognitive efficiency while switching between tasks

So yeah, multitasking's kind of a big deal. And it's even harder if you're a creative entrepreneur.

What if you gave one thing your deliberate, undivided attention for a short period of time instead?

To make the impact you crave, you must sharpen your focus by:

• Pinpointing high-yielding tasks

• Doing the proactive things first

• Spotlighting on one thing at a time

Let's break it down in a very digestible manner with some bullet(proof) points...

To pinpoint your high-yielding efforts...

• Hone in on what’s growing your business

• Prioritize the 20% of your efforts that produce 80% of your results (The Pareto Principle)

• Designate the other 80% of your efforts as lower priorities or delegate to others

To do the proactive things first...

• Work on your business before you work in it

• Set your own terms and goals; play in your zone of genius

• You have the rest of the day to be reactive

To spotlight one thing at a time...

• Be completely present in growth areas and fulfilling areas

• Resist the urge to work on other things and check for updates

• Engage with a single activity until your DND block is over

Over the past 16 years, I've learned that closing clients and doing DWY work is the 20% of my efforts that yield 80% of my results.

As my business has diversified into programs, community, podcasting, books, coaching, etc., my 80/20 split varies depending on the pillar of my practice I'm focused on. The throughline, no matter the pillar, involves storytelling via “selling” ideas and strategies--one milestone at a time. It’s how I grow my brand and influence, it’s my zone of genius, and it’s how I contribute to the larger society.

When you focus exclusively on what demands your energy in your business, at least for a chunk of your workday, you’re doing your most meaningful work, which'll yield your greatest results.

This is the middle how-to in my 3-part Amplify Your Time framework. If you'd like to learn more about what this entails or need more deets on executing these principles within your creative business, just LMK.

👋🏾 I’m Darnell Brown—I help creative entrepreneurs work smarter and impact lives through a savory gumbo of clarity, strategy, and empathy.

👨🏾‍💻 ‘Clarity to Chaos’ is a dynamic 4-week online program for scaling your creative business, optimizing your workdays, and freeing up your schedule. Doors for the 2024 season close soon.

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