Navigating the IPO Journey: Key Steps for a Strong Public Market Presence

Taking a company public is a transformative milestone, but the real challenge begins after the IPO. While the pre-IPO phase is crucial for preparation, the listing process and post-IPO strategies are equally vital for long-term success. This guide explores the key factors in structuring an IPO and managing the post-listing landscape to sustain investor confidence and maximize value.

Structuring the IPO: Primary vs. Secondary Sale

An IPO typically includes two key components:

• Primary Capital Raise – New shares issued to raise funds for company growth
• Offer for Sale (OFS) – Existing shareholders sell their stakes

Balancing these elements is crucial for a smooth listing.

Markets favour a larger primary raise as it signals growth ambition and builds investor trust. However, a significant OFS can still be well-received if:

• Promoters have actively led the company for at least 3-4 years before the IPO
• They plan to continue managing the company post-listing

Examples include FirstCry (60% OFS) and Sagility (100% OFS), showing that a well-structured approach can secure market approval for large secondary transactions.

Understanding Market Expectations Domestic mutual funds play a crucial role in IPO demand, with major asset managers significantly influencing investor sentiment, securing them as anchor investors is vital, but they often seek favourable pricing and attractive valuations.

Larger IPOs tend to attract marquee funds due to their scale and institutional investment potential. Founders should align expectations with market trends and investor preferences to enhance engagement and secure a successful listing

Optimizing IPO Size

The size of an IPO significantly impacts investor sentiment and participation. Companies should aim to:

• Raise sufficient primary capital for company growth needs
• Ensure the OFS portion is substantial enough to attract long-term investors

For optimal interest, an IPO size of INR 1,200 Cr – INR 1,500 Cr and a market cap of INR 4,000 – INR 5,000 Cr is considered ideal. Managing Post-IPO Shareholder Transitions

A key challenge for post-IPO is managing shareholder churn and price volatility, especially as pre-IPO investors exit after the six-month lock-up period. Poorly managed exits can disrupt stock prices, affecting investor confidence.

Coordinated block sales help minimize volatility and ensure a smoother transition. A well-structured exit strategy for early investors can significantly reduce stock price shocks.

For instance, Peak XV Partners, and Norwest Venture Partners collectively sold a 14.24% stake in Five-Star Business Finance through block deals, raising approximately $536 million (₹3,336 crore), while Warburg Pincus exited its 9.17% stake in Kalyan Jewellers India for $451 million. To maintain long-term stability, companies should:

• Actively engage institutional investors for continued confidence
• Conduct regular earnings calls and investor meetings
• Provide clear updates on business performance and growth plans

Building a Long-Term Investor Base The ultimate goal of an IPO is to transition from early-stage investors to a strong base of long-term institutional investors. This requires proactive engagement before and after the IPO to attract the right shareholders.

Companies should focus on:

• Establishing relationships with institutional investors, sovereign wealth funds, and HNIs early in the IPO process
• Aligning with investors who have a track record of supporting long-term growth
• Maintaining transparent communication through investor conferences and roadshows

A well-structured investor base reduces post-listing volatility and enhances the company’s public market reputation.

The Final Step: Coordinating Cleanup Trades As early investors look to exit, cleanup trades help remove stock overhangs and clarify supply-demand dynamics. While these trades may create short-term price pressure, well-executed sales can enhance market stability.

Strategic execution through investment banks and effective investor communication ensures minimal market disruption. A smooth transition to stable institutional investors further reduces price fluctuations and reassures the market.

Conclusion

An IPO is more than just a fundraising event—it marks a significant transition in a company’s ownership, governance, and market positioning. While a successful listing is a milestone, long-term success depends on strategic post-IPO management, proactive investor engagement, and sustainable business growth. Companies must focus on maintaining transparency, fostering strong relationships with institutional investors, and ensuring smooth shareholder transitions to minimize volatility. By aligning with long-term investors, upholding strong governance, and executing well-planned post-listing strategies, companies can establish a stable market presence and create lasting value for all stakeholders.

(Disclaimer: This information is for private use only and does not constitute investment advice. Investors must assess risks and seek advice from financial, legal, and tax professionals. Private market investments carry risks, and there are no guarantees of returns or capital protection. We are not liable for investment decisions.)