New Book, Summit 2026 Date, 3 Tips of The Week. Insights On Platforms & Ecosystems, Circular Economy, AI & Emerging Tech and Business Innovation
TheNTWK (The Network) Ecosystem
Building Platforms, Connecting Ecosystems, Empowering Circular Solutions.
July 21th, 2025 | TheNTWK Newsletter №225
🎤 Don’t Miss TheNTWK Talks with Reshuffle author, Sangeet Paul Choudary
📘 Here’s what you can expect:
"Your skills are essential, but they gain contextual value only when they resolve a constraint in the system.”
Most books on AI are about the technology and the tasks it replaces. Reshuffle is, instead, a book about systems and how they evolve when a new technology is introduced. The real impact of AI comes not from how it performs a task, but from how it restructures the entire system around that task. That’s the untold story that isn’t understood enough.
Reshuffle provides a comprehensive framework to explain:
(1) How technology changes the rules of competition
(2) How organizations transform in response to (1)
(3) How jobs transform in response to (2)
Conversely, it also explains:
(1) How individuals and teams leverage new tech to innovate
(2) How workflows and organizations change as a result
(3) How some firms accordingly rewrite the rules of competition in their favor.
A combination of these inside-out and outside-in shifts transform the overall system.
This session will explore how AI is reshaping work, value, and capability — and what that means for all of us navigating the knowledge economy.
🗓 Don’t miss it — Tuesday, July 29 at 4:00 PM CEST
📢 Two Big Announcements from TheNTWK Summit! Check Out Our Recap Video
We want to remind you of two exciting updates from our ecosystem:
✅ TheNTWK Summit 2025 Report will be released later this week – packed with key insights, trends, and takeaways from this year’s edition.
📅 Save the Date! TheNTWK Summit 2026 will take place on May 21 & 22, 2026 in Barcelona – mark your calendars now!
Be the first to access the full report and stay up-to-date with everything about the 2026 edition:
Let’s keep building the future of business together. 🚀
🎯 3 Tips of the Week
🔁 Operationalize Circularity Through Ecosystem Incentives
Summit Insight: Circularity innovators emphasized that circularity isn’t just a supply chain issue—it’s a platform design challenge. To drive real change, platforms must build economic incentives for reuse, repair, and take-back into their ecosystems.
💡 Tip: Design for value loops, not linear lifecycles. Embed features like return credits, second-life marketplaces, or trackable ownership into your ecosystem.
Apply it: Collaborate with ecosystem partners to co-create pilot programs—like digital product passports or takeback schemes—and test how incentives drive circular behavior.
🔐 Build Trust Infrastructure from the Ground Up
Summit Insight: Speakers from Siemens pointed out that Europe’s edge in digital ecosystems may lie in its ability to embed trust by design. Verifiable credentials, identity standards, and consent-driven data sharing will be core enablers of future growth.
💡 Tip: Don’t treat trust as an afterthought. Make digital integrity a built-in feature, just like scalability or UX.
Apply it: Start mapping where your platform relies on identity, credentials, or governance. Pilot tools like self-sovereign identity (SSI) or decentralized identifiers (DIDs) in one high-value user flow.
📊 Redefine Growth for Ecosystem Resilience
Summit Insight: Speakers and Summit attendees are challenging the traditional “scale at all costs” mindset. Growth in ecosystem business models is shifting from transactional volume to co-creation, activation, and long-term resilience.
💡 Tip: Track ecosystem health, not just business performance. Activation, contribution, and mutual value creation are the new KPIs.
Apply it: Introduce metrics like satisfaction scores, contribution rate, or ecosystem revenue share. Shift internal dashboards to reflect relational, not just financial, success.
📘 Want More Insights?
We’ll be launching the TheNTWK Summit 2025 Report soon—a comprehensive review of the most relevant takeaways, trends, and actionable strategies from this year’s keynotes, panels, and workshops.
Join the waitlist to gain exclusive access to bonus content and unlock early invites to upcoming knowledge sessions. Whether you’re driving circularity, building ecosystems, or transforming through platforms, this report is for you.
MUST SEE by NTWKers
📈Platforms & Ecosystems: NTWKer Julian Kawohl shared, "Last week, I had the opportunity to join a workshop with PwC Deutschland and Strategy& on the urgent need to transform our healthcare systems—and I also had the chance to interview Dr. Thomas Solbach (Partner at Strategy&) about the future of health." Read more.
📈 Platforms & Ecosystems: NTWKers Daniel Trabucchi and Tommaso Buganza wrote a 𝗧𝗵𝗶𝗻𝗸𝗲𝗿𝘀𝟱𝟬 article sharing some great insights from their new platform thinking book, 𝗧𝗵𝗲 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗵𝗼𝗲𝗻𝗶𝘅 𝗘𝗳𝗳𝗲𝗰𝘁. 🐦🔥 Read more.
📈 Platforms & Ecosystems: NTWKer Peter C. Evans, PhD, has a new whitepaper, "How Platforms Are Transforming Electronic Asset Disposition,” which explores the shift in electronic waste management from traditional contract-based models to dynamic digital platform-based solutions. Read more.
🌱 Circular Economy: In this interview with Ingka Group’s Circular Leader, Hege Sæbjørnsen, she reflects on ten years of driving sustainability at scale and how IKEA is helping make sustainable living not just possible, but affordable and straightforward. Read or watch the interview here: Read more.
🌱 Circular Economy: A new global circularity study by the 𝗕𝗿𝗶𝘁𝗶𝘀𝗵 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 𝗜𝗻𝘀𝘁𝗶𝘁𝘂𝘁𝗲 finds that consumers have significant concerns about the quality (56%), safety (51%), and reliability (49%) of secondhand goods. BSI chief executive Susan Taylor Martin says, "For circularity to thrive, businesses must move beyond sustainability messaging and bolster it by demonstrating genuine value, durability, and trustworthiness – convincing consumers that circular options are as reliable as traditional products.” Read more.
🤖 AI & Emerging Tech: A new blog article from SUSE explains why data sovereignty—the ability to "control and govern our digital assets, infrastructure, and data independently, free from undue external influence or dependency"—is essential for future-proof digital resilience. Read more.
🤖 AI & Emerging Tech: The European Commission has confirmed that it will implement the EU AI Act as scheduled, rather than granting the delays requested by tech giants and businesses. The General Purpose AI Code of Practice, coming into effect August 2nd, will guide organizations on compliance with the law, including the requirement to report serious harm, cybersecurity breaches, and disruptions of critical infrastructure. Read more.
💡Business Innovation: The 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗖𝗼𝘂𝗻𝗰𝗶𝗹 (EIC) has released a new report titled "Unlocking Innovation through Corporate-Startup Collaboration – The EIC Corporate Partnership Programme," highlighting how partnerships between innovative startups and large corporations are driving deep tech scale-up and industrial transformation in Europe. Read more.
Events Listings in TheNTWK Community
TheNTWK Events calendar includes our community events and the best external events around business innovation, including platforms & marketplaces, ecosystems, circular economy, AI, and emerging technologies.
Sounds insightful!