The New Reality of B2B sales
B2B sales is a different game now. Here's the new reality of B2B sales:
1. Subject Line is Everything
Almost 2/3rd of B2B buyers open emails based on the subject line alone. Your first impression happens in just a few words.
2. Sales is Now Social Almost 3 in 10 B2B buyers prefer to hear from vendors via social media, and LinkedIn generates leads for 89% of B2B marketers.
3. B2B Buyers Shop Like Consumers
80% of B2B buyers now expect a buying experience similar to B2C, including personalized content and seamless interactions.
4. Buyers are Researching More Than Ever
B2B buyers conduct approximately 12 online searches before making any purchasing decision from a particular brand.
5. The Buying Group is Getting Bigger
The average B2B purchase now involves 6-10 decision-makers, each having done their own research.
If you want to win this new game, then these aren’t just numbers, they are the new rules. The question isn't whether you'll adapt to this new reality. It's whether you'll learn fast enough to stay relevant.
Geopolitics is now measured in Nanometers.
Anything with a battery or a plug has a semiconductor inside. But these chips aren’t just tech anymore, they’re shaping who becomes the next Superpower. In the 1980s, India was just two years behind the world in semiconductors. Today, we’re 12 generations behind. What went wrong?
India’s top semiconductor expert, Raja Manickam, returns to The Neon Show to break it all down. We discuss how the U.S. lost the chip race it started, China’s strategic rise, and how one visionary turned Taiwan into the most valuable island in the world.
Mr. Raja dives into what the $10B India Semiconductor Mission is getting right and where we may fall behind. He explains why less than $5 chips might be India’s best shot, and how founders can enter semiconductors with just ₹1Crore.
This episode isn’t just about chips, it’s about who gets to shape the next decade of tech, trade, and power. From the role of the government to private capital and Raja’s own vision through his company iVP Semiconductor, this episode tells you how semiconductors are deciding India’s Future.
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