Nine Trends Shaping the Future of Student Search in Higher Education
The world of higher education enrollment is changing before our eyes. Gone are the days of predictable application cycles and one-size-fits-all recruitment strategies. At Carnegie, we’re in the trenches with you, seeing first-hand the challenges institutions face. In this blog post, we dive into nine key trends that will reshape Student Search in the coming years—and how we can navigate them together.
July's Recommended Readings and Resources
The Carnegie blog is your one-stop source for curated industry news, best practices, and tested advice in higher ed branding, digital marketing, enrollment, student success, and institutional planning. Check out our monthly roundup of blog posts below:
Digital Marketing
Snap to It: How Snapchat’s AR Filters and Lenses Are Transforming Higher Ed Marketing
Making Sense of GA4 Data in Looker Studio: A Guide for Higher Education Marketers
How Universities Can Use Data-Driven SEO to Win Over New Students
Artificial Intelligence
AI, As You Like It: Slate’s New AI Features Are Changing the Game
Google’s AI Mode Now Available: How Higher Education Marketers Should React
Carnegie News
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Slate Training and Upcoming Events
We’re transforming the higher ed landscape by leveraging the power of Slate—one project at a time. As Technolutions's first Platinum Preferred Partner, our market-leading expertise makes us the Gold Standard in Slate Optimization.
On-Demand Demo
Upcoming Slate Tiny Trainings
[Aug 14, 2025] Slate Tiny Trainings | Portal Perspectives: Leveraging Datasets for Impactful Portals
[Sep 10, 2025] Slate Tiny Trainings | Channel Surfing: Optimizing Multichannel Communication in Deliver
[Oct 21, 2025] Slate Tiny Trainings | Setting the Table(s): Configurable Joins 101
[Dec 9, 2025] Slate Tiny Trainings | Going Beyond “Grad” Hoc Mailings: Building Your Full Graduate Flow
View all upcoming Slate training events
July Research Reports and Webinars
Decisions for your institution should be based on meticulous data and research. Carnegie's primary research reports have been serving the higher ed industry for years and we're always eager to share our findings. Our webinars serve as a place to share our experts' voices and field questions from folks like you—and they're always free to attend.
[Webinar] Connecting Recruitment & Student Success for Lifelong Impact
[White Paper] Summer Research Series: Politics and College Perceptions
[White Paper] Summer Research Series: College Choice Trends
We're publishing a total of four reports in our Summer Research Series to share our findings on what drives parents and students decisions. Sign up to receive the reports as soon as they're available.