One Content, Many Platforms: Figuring It Out As We Go

This article will make more sense if you have watched the latest reel from The Fifth Verse: https://www.instagram.com/thefifthverse/reels/

There’s no rulebook. Just a loop of try, fail, tweak, repeat.

When you’re building something from scratch, the pressure to "create content" starts early. But no one tells you how, or where, or what kind. And there’s no cheat sheet for early-stage founders — because your product defines your content, and your tools (or lack thereof) define how you execute.

We knew we had to show up online. But each platform demanded something different.

LinkedIn: The text playground

LinkedIn is the easiest. Text-heavy, long-form friendly, and surprisingly effective. We started there because it needed the least production. Just thoughts, stories, carousels. A keyboard and an idea.

Twitter/X: Brevity Olympics

Twitter has a cap unless you’re verified. You have to pack punch in fewer words — a skill we’re still learning. Threads? Still unsure how useful it is.

Instagram Reels: 60 seconds of chaos and gold

This one’s tricky. Reels get you reach — impressions, profile visits, inspiration overload. But does that turn into meaningful conversions? We don’t know yet. But we do know people see you here.

YouTube: The OG, the gangster

YouTube still rules long-form. But Shorts have rules. Cross 60 seconds with copyrighted sound and you’re done. We found out the hard way — our last upload ran into issues.

And then came the real blocker: editing.

None of us knew how to use any editing software. Premiere Pro? Final Cut? Not happening. I tried. Even with a powerful machine, learning video editing from scratch felt like a time sink I couldn’t afford.

So I asked: What do I already know that I can stretch?

Turns out, a lot.

Hacking together a workflow (with Keynote of all things)

Everything we’ve posted for The Fifth Verse on Instagram so far? Made using Keynote. Yes, the Mac presentation app. I figured out how to animate, how to export, how to time slides like a storyboard.

Then I added layers: high-fidelity character illustrations, JSON prompts, AI voices, and transcriptions. All stitched together on Keynote.

And it worked. The latest post — a reimagined scene from The Notebook — has already outperformed everything we’ve posted before.

So now, we’re doubling down.

The current plan: 30 iconic movie moments. 30 days. All with our flavor.

We’re making a crossover series. Each day, we reimagine an iconic moment from a romantic film — stylized visuals, rewritten dialogues, Fifth Verse emotional tone.

These aren't random edits. I’ve built a full asset generation pipeline using structured prompts and a visual language that’s unique to us. We write, design, animate, narrate — all in-house, all stitched together using what we already know.

We’re doing this because launch is around the corner. By the end of June, people will be able to:

• Visit the website

• Create an account

• Fill out our compatibility questionnaire

• And receive invites for curated dates via our proprietary psychographic model, Eva

We want as many eyes as possible on us before that happens.

What we’ve learned so far

• There are hiccups. We didn’t know how to do this. But we figured it out.

• There’s no one way to make content. There’s your way. The one that fits your brain, your tools, and your time.

• Ideas don’t arrive fully formed. You realize what works only after trying what doesn’t.

• Don’t get attached to one method. Find your flow state and build from there.

I block 2 to 2.5 hours each day just to create content now. It’s become my creative outlet.

We’ll bring in an editor eventually — but they’ll need to be part AI whisperer, part storyteller. Not just button-pushers.

One takeaway for other founders

Don’t wait to master the right tools. Use what you have. Build the habit of shipping.

We ship first. Then we improve. That’s what keeps us moving.

Perfection is a loop. A hellhole. This blog is just proof that we didn’t have it all figured out — but we’re building the puzzle by rearranging the pieces we already hold.

And that’s more than enough to get started.