One More Loop in The Loyalty Circuit
Hello There,
Loyalty isn’t static – it’s a living conversation. Every Wednesday, The Loyalty Loop delivers the tools, trends, and tactical plays transforming customer relationships in 2025.
Hey everyone! It's been a busy and insightful week, here is a glimpse of what we've been focusing on.
“The brands winning today treat loyalty as a verb, not a noun.”
Whether you’re engineering emotional connections, battling churn, or building advocacy ecosystems – consider this your weekly briefing from the frontline.
Accor's award-winning ALL loyalty program has reached a major milestone, welcoming its 100-millionth member! This achievement highlights ALL's rapid growth and its position as a top-performing loyalty program worldwide.
Members enjoy exclusive access to hotel rooms at the best prices, unique experiences, and an all-in-one booking platform that enhances premium and lifestyle experiences both during and beyond their hotel stays.
With a focus on driving direct revenue for hotel owners and providing unparalleled choice for guests, ALL - Accor Live Limitless is redefining loyalty and unlocking limitless possibilities for travelers around the globe.
As spring blooms, it's the perfect season to supercharge your networking and learning journey!
Over the next three months, get ready for a whirlwind of exciting opportunities, we're spotlighting a few special ones that we're proud to partner with.
April 17 in Dubai – Spectrum350 S350Talks. Loyalty & CX World'25
May 13-14th in Dubai – Loyalty Connect Global 2025 (Stay Tuned for Next Week's Loop for Special Surprises!)
May 15th in Dubai – International Loyalty Awards 2025. Public voting can be done here.
Dive into these must-attend events and elevate your connections and knowledge!
But wait, if you cannot meet the us there, you can always contact us. Seriously, we would be happy to connect, chat, and share expertise. Give it a shot!
Are your marketing efforts missing the mark? It turns out there's often a significant disconnect between what consumers say they want and what they actually do.
Traditional market research relies heavily on self-reported data, which can be skewed by unconscious biases and a lack of self-awareness.
To truly understand consumer behavior, it's crucial to shift focus towards observing real actions and leveraging behavioral science.
In this article by Martechvibe , Yolande D'Mello taps into the subconscious drivers behind purchasing decisions, giving us a perspective on how we can create more effective campaigns and build stronger connections with our audience.
“By observing actual behavior rather than relying on what consumers say, marketers can create more effective campaigns, increase customer engagement, and ultimately boost sales.”
D'Mello reflects on the writings and research from consumer behavior expert, Richard Shotton, Founder of Astroten, a behavioral science consultancy, and author of The Choice Factory and The Illusion of Choice.
➡️ Read The Full Article Here
..aaaaaand that's it for this week's loop!
Prepare to embark on an exciting journey with us, as we keep you informed of actionable insights, cutting-edge industry trends, and inspiring success stories that will empower you to elevate your business strategies in the coming loops!
Are you ready to change your approach and achieve remarkable results?
Unlock the Power of Customer Retention Today.
Until we meet again. You know.. Stay Loyal.
Sincerely,
Dsquares Content Team
