This "One Piece of Content" Strategy Outperforms Daily Posting

How do you generate quality leads on LinkedIn when you don't have time to create and post content every single day?

Today, many think the simple answer is to create more content. At Nemo Media Group, we’ve found something more worthwhile: creating BETTER content. 

Specifically, a single high-value asset that can be used over and over again.

One piece of content to rule them all. 

This was the foundation of Founder & CEO John Nemo’s strategy, and twelve years in, it continues to outperform daily posting for both NMG and its clients.

Why Most LinkedIn Content Strategies Fail

Conventional wisdom on LinkedIn is clear: post consistently, engage frequently, and prospects will eventually notice you.

In reality, your ideal clients likely aren’t spending a significant amount of time scrolling on LinkedIn. People may be looking, but 1,000 likes from the wrong audience will yield ZERO new business. 

At the same time, you want to be a problem solver, not a content creator. Making and posting can quickly become your goal over generating strong leads. 

At the end of the day, likes, comments, and shares don’t pay the bills, and huge followings don’t always correlate to flowing business. 

What Makes the Perfect "One Piece of Content"

Not all content is created equal. The most effective lead-generating assets share these characteristics:

1. It's Niche-Specific

General advice rarely converts, but content that addresses a specific challenge? Audiences targeted in the right way will find that far more compelling.  

2. It Tells Your Story

The content should help prospects get to know and trust you by sharing your journey, the challenges you’ve overcome, and your unique approach to your work. 

3. It Demonstrates Expertise 

Include case studies of how you've helped clients or people similar to your ideal prospects, what you did specifically to enact change, and the results. 

4. It's Visually Professional

Your content represents your brand. Professional design with authentic photos of you (not stock images) builds credibility and connection.

5. It Contains Actionable Value

The content should provide genuine value the prospect can implement immediately, even if they never pay you for anything. 

Typically, the one high-value piece of content will be a comprehensive eBook. From there, LinkedIn’s powerful search features can help build targeted lists of prospects, and you can start reaching out directly. 

With this method, direct outreach to qualified prospects wins over messaging random followers. The meat of the value you provide is made clear upfront, and the content itself can even work to pre-qualify leads before you get on a call. 

Why eBooks are Better

While you could create various types of long-form content, eBooks consistently deliver the highest conversion rates.

• Higher perceived value: People still associate books with authority and expertise.

• Portable format: PDFs can be read on any device, saved for later, and easily shared.

• Depth of engagement: Someone who reads your 20-page eBook has invested significant time in your ideas.

• Storytelling opportunity: The format allows you to weave personal stories with practical advice.

• Easy to deliver: They can be sent directly via LinkedIn messages without anyone navigating to other tools or platforms. 

How to Use Your "One Piece of Content" in LinkedIn Outreach

The delivery method is just as important as the content itself. Here's the process NMG recommends:

Step 1: Simple, permission-based outreach

Address them by name and offer to send your helpful content. 

Step 2: Delivery with a personal touch:

Deliver your high-impact content with a personalized touch, connecting over something that comes naturally to you. 

Step 3: Value-based follow-up:

Reach out with an honest question about what they were able to pick up from your content. 

Step 4: Conversation-based qualification:

Once you’ve received a response, continue honing in on their problem and how you can solve it, while keeping this conversational. 

This approach naturally transitions from delivery to conversation to sales opportunity, without ever feeling pushy or premature.

The Long-Term Advantage

Perhaps the greatest benefit of this approach is in its efficiency. Once created, your content continues working for you, month after month, without the constant pressure to create new material every day.

The secret to LinkedIn lead generation is rarely found in becoming a content creator. Instead, start being a relationship builder. One great piece of content, deployed correctly, will outperform a hundred posts that nobody remembers. 

Want More Free LinkedIn Lead Generation Tips?

If you found these tips helpful, Nemo Media Group has even more to share with you!

Visit the Nemo Media Group website or click on the image below to grab free digital copies of their bestselling LinkedIn Lead Generation books & templates: https://nemomediagroup.com/free-tips/

Want "Done For You" LinkedIn Lead Generation? Let's Talk!

If you'd like to see whether you'd be a good fit for Nemo Media Group's "Done For You" LinkedIn Lead Generation services, just fill out this quick online form and we’ll be in touch: https://johnnemo.typeform.com/linkedin