Optimal News - Analytics, ecommerce & retail - July 2025
Reflections on recent highlights in analytics, ecommerce, and retail through our summaries.
We'll see you in mid-September in Paris at our booth during the very first NRF 2025: Retail's Big Show Europe.
Happy reading and have a great summer!
MeasureCamp Paris
A wonderful 10th edition of MeasureCamp Paris on June 14, 2025, with over 180 Digital Analytics enthusiasts!
Our CEO, Nicolas Malo , led two sessions: one on key ecommerce metrics and another on the future of the Digital Analyst profession with generative AI.
👉 Discover the summary from our CEO
Join us at NRF 2025 Retail’s Big Show Europe in Paris!
We’ll be delighted to welcome you at our booth during Europe’s must-attend retail event from September 16 to 18 to discuss your e-commerce and analytics challenges.
Digital Experience Summit 2025
On June 17, 2025, Contentsquare presented the latest innovations on its platform related to AI, along with its vision for optimizing customer experience for AI agents.
Testimonials were shared by Deezer, ENGIE, Petit Bateau, Interflora France , and ADEO .
Optimal Ways Academy
Our training programs are available both in-person and remotely, in French and English:
Optimal Ways Academy is a Qualiopi-certified training organization, and all our training programs are eligible for Opco funding.
Piano Media Workshop
On May 22, 2025, Piano hosted an event in the theme “The Segments That Deliver – Best Practices in Data Activation Among European Media,” featuring testimonials from El Mundo and L’Express.
Thanks for the mention, Optimal Ways! 📊 Looking forward to seeing you at NRF 2025: Retail's Big Show Europe! 🎟️ For those who haven’t secured their pass yet → https://bit.ly/3GMWG9J