No IT organization has the staff, skill sets, technical resources, experience, or budget to keep pace with the myriad possibilities that have emerged.

No enterprise IT organization is equipped to keep pace with the myriad possibilities that have emerged in the digital age. Channel partners can help fill that void, establishing new sources of revenue and stronger relationships with customers. IT channels can create new capabilities that harness emerging innovations and clearly demonstrate how these capabilities add business value and strengthen IT’s role in delivering on business goals. For IT channel organizations, the key considerations are which emerging innovations best fit their current business models and core competencies; and what kinds of investments would be required to exploit the market potential for new offerings in that category. Digital transformation can open huge new opportunities for channel organizations – if they are willing to reinvent themselves.

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