Payments Innovation Insights – June Edition
Welcome to the latest edition of OpenWay Pulse, your gateway to the newest ideas, success stories, and platform innovations shaping the future of digital payments. This month, we dive into what it takes to rival Revolut, power personalized merchant acquiring, support fintech heroes in Africa, and celebrate a major go-live in Vietnam. Let’s explore:
🔥 Want to Compete with Revolut? Start with Your Card Platform
Revolut didn’t conquer 50M users and $4B in revenue with legacy tech—and neither should you. Discover why banks and fintechs are switching to real-time, API-first card issuing platforms like Way4 to:
Deliver instant cards and wallets with +32% activation rates
Apply smart, dynamic pricing to boost net interest margins
Create loyalty programs that actually drive conversions
Scale fast with plug-and-play API ecosystems
Craft seamless digital-first omni-channel experiences
👉 Read more about the card issuing revolution
🧠 Acquiring 2.0: Hyper-Personalised Merchant Pricing
Are your acquiring fees aligned with merchant behavior? If not, you’re leaving money on the table.
With Way4, acquirers can automate smart pricing based on 40+ parameters—leading to 8% margin growth and 5% more revenue (McKinsey). Real-time adaptability, transparency, and smarter contracts make Way4 the ideal engine for acquiring transformation.
Adjust fees dynamically
Use event-based pricing
Deploy full Interchange++ logic
📊 Explore how acquirers are future-proofing with Way4
🌍 Africa: Powering 100 Million Real Journeys
From Kisumu moms to Lagos startups, Africa’s fintech revolution is deeply human—and OpenWay is proud to be a trusted enabler.
Yet 75% of VC-backed fintechs fail due to infrastructure gaps and regulation. Discover how Way4 helps overcome these barriers with unified platforms for:
Card issuing and acquiring
Switching, BNPL, CBDC, crypto
Seamless expansion across borders
💡 Case in Point: Equity Bank grew from 4 to 7 countries and launched M-PESA-to-ATM on a single Way4 install.
📈 See how OpenWay supports Africa’s digital champions
🇻🇳 Eximbank Vietnam Goes Live with Way4
A big milestone! Eximbank, a top private bank in Vietnam, has launched its next-gen card management system powered by Way4.
The result? Real-time processing, hyper-personalized services, fraud prevention, and deep integration with Apple Pay, Google Pay, NAPAS, and more.
Key outcomes:
Full automation of card lifecycle
Instant feedback and fraud protection
Retail and corporate banking integration
Scalable for national and global growth
👏 Kudos to the OpenWay team and Eximbank for leading digital innovation in Southeast Asia!
🔗 Discover the full success story
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