Peer comparisons help increase energy efficiency
Akos Szilvasi
Let's Connect and Explore Using Data to Achieve Net Zero in Your Buildings | Account Manager @ Next Sense
Have you wondered where your customers spend energy and where they could save the most? I bet you have. So if they knew, would feedback help them reduce their energy use?
Undoubtedly the influence of someone in our peer group greatly affects our behaviour. You will find plenty of studies in this field with pros and cons and suggestions, i.e., to use comparison as motivation.
So, if you are inclined to watch how you "measure up" to seek inspiration from others, you are like many of us. And that's where the power of peer comparisons lies to help cope with the energy crisis.
🤔 Suppose your customer asked, "We’re a family of 4 in a medium-sized home with few appliances, but now I charge my EV almost daily. So my electricity consumption hit the roof with 541 kWh last month. Is that a lot?" - Could you help them?
With peer comparisons, you can show your customers how they compare to similar households on various consumption categories like EV charging, always-on, refrigeration, space heating, laundry, etc.
Research by the National Bureau of Economic Research found that peer comparison feedback can help reduce residential energy usage, with a decrease sustained over time - link.
So, empower your customers with the insights to optimize their energy use. Further, you can also give
Imagine what we could achieve if we all had personalised and actionable insights to understand our energy consumption and where we can save costs.⚡
Would you like to learn how to enhance your utility App with energy insights and features like peer and self-comparisons? Request a demo with NET2GRID here or visit the page NET2GRD Customer Engagement.