Personalization is the key to the future!
James Masi PMP®
I help luxury brands craft video content for the ultimate user experience with no stress and in less time | Luxury brand video marketer | Work done for Orangetheory Fitness and many more.
What does Apple and Starbucks have in common? They both have a variety of customized products which clients can use to meet their own personal needs and wants. This is a crucial concept, which brands must adopt to their daily operations in order to experience growth within the industry.
Now more than ever, consumers expect personalization from brands. In order to build successful campaigns, clients need to feel connected with the content, which is being served. In addition, the content also needs to engage and interact with the clients. An example could be seen with Starbucks. Not only do they make coffee customized for you, but they also allow you to create your own Starbucks card (seen below). This allows clients to put their own personal touch to the brand.
By doing these campaigns, brands are forging stronger relationship ties with the clients. Clients, as a result feel like they are valued and are appreciated by this personalized service.
The future of marketing lies in creating personalized brand moments. And not adhering to this concept can be detrimental to your brand!