The Power of Persistence: Finding Success in the Final Hour

What separates successful agents from struggling ones? Often, it's simply the willingness to push beyond the point where others quit. On day three of my 100 appointment listing challenge, this truth manifested dramatically when, after hours of seemingly fruitless calls, all four of my daily listing appointments materialized within the final 75 minutes of the workday.

​Key Takeaways:

• Consistency Overcomes Resistance – The best results often come when you’re about to give up.

• The Last Hour is the Power Hour – Push through, even when it feels like nothing is working.

• Numbers Don't Lie – Conversations, dials, and time spent on the phone matter.

• Commitment to Goals – If you say you're going to hit four appointments, make it happen—no excuses.

Quotes from Maria Quattrone:

“You just have to keep going. No matter what, you stay until you hit your commitment.”

“The last hour of the day changed everything. If I stopped early, I wouldn’t have hit my goal.”

“It’s not going to get easier—you just get stronger.”

“You don’t stop when you’re tired. You stop when you’re done.”

Books Mentioned:

• Relentless by Tim Grover

• The 10X Rule by Grant Cardone

• Atomic Habits by James Clear

The numbers tell a compelling story: 67 dials to 60 people, 20 conversations, 16 meaningful connections (lasting two minutes or more), and three hours of talk time. Yet until that final push from about 6:00 PM to just after 7:00 PM, I had zero appointments to show for the effort. Would I have continued this long before committing to the challenge? Probably not. And therein lies the valuable lesson—success often waits just beyond our comfort zone, just past the point where reasonable people might call it a day.

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The achievement wasn't limited to setting appointments. Four listings from previous days' efforts were signed, and I conducted two listing appointments—all part of maintaining pipeline momentum across different stages of the business. This balanced approach becomes increasingly critical as market challenges loom on the horizon. As I reminded myself throughout the day: you have to keep going until you hit your commitment, not until you feel like stopping. The work works when you commit fully to the process, regardless of when results appear.

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How many opportunities are you missing by ending your prospecting sessions too early? What potential clients are you failing to reach because you've already convinced yourself "today isn't the day"? The difference between meeting your goals and falling short might be that one extra hour of persistence when results seem furthest away.

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Maria Quattrone Maria Quattrone, top Philly realtor with 21 years of experience,…

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