Prime Video Maintains Top Position in Parks Associates Top 10 List of US SVOD Services; YouTube Premium moves up to 10th position
Elizabeth Parks
Strategic Market Research, Consulting and Growth Partner ⭐ Technology ⭐ Smart Home ⭐ Energy ⭐ Streaming ⭐ CTV ⭐ Broadband ⭐ IoT ⭐️ Health ⭐ SMB ⭐ Multifamily ⭐ IoT ⭐ Consumer ⭐ Marketing Services ⭐ Thought Leadership
29% of US households subscribe to eight or more subscriptions
Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Video Market Tracker. Streaming leaders maintained their market position, including Prime Video in the top position above Netflix. Paramount+ moved ahead of ESPN+, and YouTube Premium pushed into the 10th position for the first time.
The research firm reports that 89% of broadband households have at least one OTT service, 41% have used an AVOD service in the past 30 days, and 29% subscribe to eight or more OTT subscriptions.
"The market for subscription services is saturated, and consumers continue to experiment with ad-supported services as they evaluate their budgets,” said Eric Sorensen, Director of the Streaming Video Tracker at Parks Associates. Sorensen confirmed a continued shift toward FAST and AVOD services, as well as the bundling of channels, services, and creative distribution partnerships.
Top 10 US Subscription Streaming Video Services: 2023
1. Prime Video
2. Netflix
3. Hulu
4. Disney+
5. MAX
6. Paramount+
7. ESPN+
8. Peacock
9. Apple TV+
10. YouTube Premium
Parks Associates will share this and other relevant research at Future of Video, November 14-16 at the Marina del Rey Marriott in California.
Future of Video, sponsored by Adeia, Bango, FPT Software, SymphonyAI Media, and AiBUY, features keynotes from AiBUY, ESPN, Hallmark Media, LG, Paramount, Google, Red Nation Television Network, Love Stories TV, Sling TV & DISH Network, and XUMO. The firm’s analysts will share insights based on their unmatched consumer and industry data, and industry speakers will address the strategic shifts for streaming services, including the role of discovery, new AI tools, and the challenge of operating in a market that includes a 50% annual churn rate.
“Streaming services are seeking a sustainable, profitable business model in the midst of incredible change,” said Jennifer Kent, VP, Research, Parks Associates. “For the first time, all three tech giants with notable streaming services – Amazon, Google, and Apple – made the top 10 top SVOD list, emphasizing the power of the new platform players. We expect prices to continue to rise and more aggregation and bundling as media giants stake out their role in the future of entertainment.”
If you would like a demo of this research service, contact me or fill out the form https://www.parksassociates.com/ott-tracker
To request data or an interview, contact Mindi Sue at mindi.sue@Parksassociates.com or call 972-490-1113
Profit Consultant & Strategist | Cut Expenses—Accelerate Leads & Sales—Drive Revenue—Increase Profit | Fractional CMO | AI Expertise | Media Buying Strategist | Author | Speaker | Punster
1yWhat an insightful resource! From a media buying perspective, it has always been crucial to keep an eye on SVOD trends. I'm curious, does your research delve into the performance of niche genres and their growth within these services? It would be great to understand the data behind the diversification of content.