Profitability at Stake: How Enterprises Must Evolve Monetization Now
Welcome to the September 2025 edition of the Monetization Minute, a monthly guide to smarter billing and revenue strategy.
Growth only counts if revenue is captured and recognized in real time. In today’s environment where investors demand profitability and customers expect transparent and flexible pricing, enterprises can’t afford the hidden losses caused by revenue leakage or unreliable data.
Real-time revenue capture is no longer a “nice to have”— it’s a business imperative.
This issue highlights three priorities shaping how finance and product leaders should respond:
Reinventing pricing in fintech
Sealing leakage before it undermines growth
Using mediation as the data foundation for accurate, flexible monetization
💡Fintech Must Reinvent Pricing to Compete and Grow
Higher interest rates, inflation, and tighter capital are driving fintech investors to demand profitability and disciplined unit economics over unchecked expansion. With thousands fighting for market share, competition amongst fintechs continues to intensify—and now more than ever, customers are demanding transparency and value in how services are priced.
It’s clear: flat subscription pricing can no longer sustain under these pressures. According to Fintech Weekly, fintech leaders are experimenting with hybrid pricing models that combine recurring fees, transaction charges, and usage-based components. Others are advancing toward outcome-based pricing, where costs are tied directly to measurable results such as fraud reduction or transaction approvals. These approaches don’t just capture revenue more accurately—they help companies differentiate in a crowded field while aligning price with value delivered.
Traditional pricing models can’t keep pace with customer expectations or investor pressure for profitability. Simon-Kucher research shows that hybrid pricing is already more popular than pure usage-based models, underscoring that these approaches are no longer experiments but table stakes. The winners will be the firms that turn complex data into trusted revenue streams, without slowing down innovation.
⏱ Revenue Leakage: The Hidden Growth Killer
Revenue leakage quietly erodes growth. In one Deloitte case study, a wealth-management firm discovered that misalignments between contracts and invoices were costing them 3–4% of revenue across 20,000 transactions. These aren’t rounding errors—they’re material losses that can flip a quarter.
BCG shows the scale of the problem in a recent article. Pricing gaps and process inefficiencies across industries are leaving trillions of dollars in untapped value. Industry data indicates that the “average” enterprise still leaks around 1.9% of earned revenue through billing errors, data gaps, and manual processes.
The takeaway: revenue leakage isn’t an isolated problem, it’s systemic. Without automated, accurate billing processes, enterprises will continue to leave money on the table—and profitability at risk.
📊 Modernizing Mediation: From Events to Enterprise-Grade Revenue
Every pricing model depends on usage data; yet, in most enterprises, that data arrives fragmented, incomplete, or duplicated across systems. The result? Billing disputes, delayed invoices, and revenue leakage.
Mediation was born in telecom to turn raw call detail records into billing-ready data. Today, the challenge is bigger and broader. Fintechs reconciling millions of transactions, logistics firms tracking shipments, and cloud providers metering consumption all need mediation that can automate ingestion across systems, not just accept dropped files.
In today’s market, differentiation comes from the ability to pull usage events in real-time, enrich them, and ensure every record is trusted before billing.
At Gotransverse, we see this demand accelerating. That’s why our next-generation mediation capabilities are being designed with pull-based ingestion, configurable enrichment, and audit-ready transparency in mind. These innovations will provide enterprises with a trusted data foundation for accurate billing, confident revenue recognition, and agile pricing, and they’ll be available soon!
📰 Company News
🏬 Gotransverse Integration with ServiceNow
Gotransverse Billing & Revenue Management is now available in the ServiceNow Store. Enterprises can integrate directly into ServiceNow’s CRM workflows to automate complex quote-to-cash processes and ensure financial accuracy at scale. The integration helps eliminate revenue leakage, improve compliance, and deliver faster time to revenue.
👉 Explore Gotransverse for ServiceNow
🧩 Gotransverse Mediation: Next-Gen Capabilities
Gotransverse will be expanding mediation beyond telecom with capabilities such as pull-based ingestion, configurable enrichment, and audit-ready transparency. These innovations give enterprises the trusted data foundation they need for accurate billing, confident revenue recognition, and agile pricing.
📅 Save the Date
Oct 21 – Joint Webinar: ServiceNow + The Whole Group + Gotransverse host a virtual live panel discussion on revenue leakage, finance agility, and monetization at scale. Registration opens soon—watch our website for details.
Oct 29 – ServiceNow World Forum in New York City: Gotransverse will join the ServiceNow ecosystem at this flagship event to showcase solutions for enterprise monetization.
🗓️ See You Next Month
Thanks for reading the September 2025 issue of the Monetization Minute. This month, we explored why fintechs are rethinking pricing to stay competitive, how enterprises can stop revenue leakage before it erodes growth, and why mediation is becoming a foundation for accurate, flexible monetization. Stay tuned for next month’s issue, where we’ll spotlight how SaaS leaders are navigating the same pressures with new approaches to pricing and revenue management.
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