Punjab Needs Us—Now More Than Ever.

Floods have a way of stealing all the attention when they rage. Cameras rush to capture swollen rivers, rooftops turned into islands, and families waving for help. And then, as quickly as the waters recede, so does the noise. The headlines move on. But life doesn’t.

In Punjab, now that the water is pulling back, the real struggle begins. What looks like relief is only the start of something harder. Mud replaces water, but it carries its own weight - disease, loss, uncertainty. Homes still stand, yet they are not the same. Walls are damp, foundations shaken, and memories washed away. Farmers stare at fields that once promised a harvest but now lie ruined. Children return to schools that smell more of mildew than of books.

This is the moment we often forget. We are quick to send help when the flood rises, but what about when the silence settles in? When families go back to broken kitchens, to beds that are no longer dry, to a future that feels stolen? Relief is not a packet of food or a blanket during the storm. Relief is making sure dignity returns when the storm has passed.

Punjab does not need just sympathy. It needs staying power. It needs seeds for the farmer, clean water for the family, and roofs that will not collapse when the next rain comes. It needs us to show up not only in tragedy’s headline but in recovery’s footnotes.

The waters may be receding, but the need is rising. This is when Punjab needs support the most - not the dramatic kind that makes us feel heroic, but the steady kind that makes them feel human again.

Because real aid doesn’t arrive with the flood. It stays when the flood is gone.