Q2 2025 Take the PR Jump
Dear Donna,
I didn't do any PR in Q1, but I spent a lot of money on advertising and events--and my competition is swimming past me--what can I do?
Q1 is about to be in the rearview mirror--so let's move forward with a better strategy.
In the past I have talked about earned, owned and sponsored PR and I talked about the difference between advertising, lead generation and social media. If you are a company more than 5 years old and don't have an integrated mix by now, then PR is going to be your best value. If you are an earlier stage company and you are spending most of your money advertising know that PR is 90% more proven to move customers than advertising. See newsletter 2025 Get Your Narrative on Track and Making Your Voice Heard Strategies for the C-Suite.
3 Ways to Boost Sales with PR in Q2 2025
In today’s competitive market, public relations is more than just storytelling—it’s a strategic growth engine that drives visibility, credibility, and, ultimately, sales. At LMGPR, we’ve launched more than 500 companies, played a role in dozens of IPOs, and generated millions of articles, billions of impressions, and significant revenue for our clients. So, if you had to pause PR for business reasons you can ease back into it no problem. However, if you pause for 6 months to a year you will need to turbo charge your way back to the media....and that's another discussion.
As we enter Q2 2025, here are three PR strategies to amplify your brand and boost sales:
1. Elevate Thought Leadership Through Executive Visibility
Consumers and investors buy from brands they trust, and nothing builds credibility faster than executive thought leadership. To drive sales, position your CEO and key executives as industry authorities through:
Strategic media placements in top-tier outlets
Speaking engagements at industry conferences
Exclusive insights shared via LinkedIn and industry blogs
By leveraging authentic storytelling, executives can influence customer perception, generate inbound interest, and accelerate the sales cycle.
2. Use PR-Driven Social Proof to Close Deals Faster
PR isn’t just about getting press—it’s about leveraging media coverage to reinforce sales efforts. Here’s how to integrate PR into your sales funnel:
Press placements in sales collateral – Turn media wins into case studies for prospect outreach
Third-party validation – Use influencer and analyst endorsements to strengthen credibility
SEO-optimized earned media – Ensure press coverage ranks high in search results when prospects research your company
By showcasing trusted media coverage, you remove objections and create confidence in your product or service.
3. Launch a Newsworthy Campaign to Capture Market Attention
A well-timed product launch, funding announcement, or industry report can generate massive media attention and sales momentum. To ensure success:
Align with market trends – Reporters want stories tied to emerging industry movements
Time it strategically – Q2 is ideal for mid-year growth narratives before summer slowdowns
Amplify across multiple channels – Combine press, social media, and influencer outreach for maximum impact
In 2025, PR is not just about visibility—it’s about delivering measurable business results. Based in Silicon Valley, but servicing global entrepreneurs and visionaries, LMGPR specializes in high-impact PR strategies that drive growth.
For earlier stage companies I have 3-pak and 6-pack bundles that are cost effective. To qualify you must be pre-series B to get the value pack and I have launched companies using these Jump Start programs. Perhaps you are further along and need a boost...I can do 6-month campaigns but ideally if you really want PR to be strategic a 12-month ongoing program is recommended if you want to be in the media like CNN, Bloomberg, Fast Company, WSJ etc...it can be done in lest
Let’s get the next three months in gear and take the leap away from your competition. Connect with me or email donna@lmgpr.com to start accelerating your sales pipeline today.