QUALIFIED ISN'T ENOUGH. Develop Your Story. Land the Interview. Win the Job.

Qualified Isn’t Enough: The System Smart Professionals Have Been Waiting For

by Gina Riley

There’s a moment in every career when you realize that being great at what you do isn’t enough to get where you want to go.

You’ve delivered results. You’ve built a strong reputation. Maybe you’ve even been tapped for opportunities in the past. But now? You’re ready for a bigger move. But recruiters aren't calling, and things feel stuck.

You're not alone.

As a career coach and executive search insider, I’ve seen both sides of the hiring process. I’ve seen brilliant professionals stall in interviews, get ghosted after applications, or be overlooked despite being more than qualified.

Here’s the truth no one talks about: Most professionals have never had to explain their value in a way that’s clear, memorable, and magnetic. Not in interviews. Not in networking conversations. Not even in their LinkedIn profiles.

That’s why I wrote my upcoming book, Qualified Isn’t Enough, which will launch this fall with Advantage Media Group|ForbesBooks on September 9, 2025. It is based on my 9-step Career Velocity framework and helps you strategically activate your job search.

It’s not a résumé guide. It’s not just inspiration. It’s a system.

A system to help you:

• Define your Unique Value Proposition (your UVP)

• Communicate with clarity, confidence, and direction

• Show up in the hidden job market as someone who belongs in the room

• And finally, take control of your career narrative—without feeling "salesy" or inauthentic

Whether you're aiming for your next leadership or executive role, considering a pivot, or simply tired of second-guessing yourself in career conversations… this book was built for you.

Over the next few months, I’ll be sharing exclusive behind-the-scenes content, early access opportunities, and practical insights to help you start applying the Qualified Isn’t Enough system—before the book even hits shelves.

🔔 While pre-ordering starts in July, here is how to stay in the loop:

1. Sign up for the book launch list — You’ll be the first to hear about updates, sneak peeks, and launch bonuses.

2. Try this today: Practice answering the question, “Tell me about yourself,” in less than five minutes. If you are an early or mid-career professional, keep it under four minutes. Not your full résumé. Not your job title. Focus on your UVP and what makes you distinctly valuable in the roles you want next.

This is your season of clarity and momentum. Let’s make sure the world hears what you bring to the table.

– Gina

Author of Qualified Isn’t Enough | Career Coach | Executive Search Insider www.ginarileyconsulting.com