The Quiet Power of Unselfish Acts: A Lesson in Moral Leadership

The Quiet Power of Unselfish Acts: A Lesson in Moral Leadership

Another day, another headline about a startup exit. Another founder celebrates a windfall. Another group of employees left holding the bag.

This time, it’s Windsurf. The details are still emerging, but the broad strokes are painfully familiar: A select few — founders, key engineers, preferred shareholders — will walk away with life-changing money. Hundreds of others? They’re handed the keys to a company that, by all reasonable accounts, has been stripped of its core value.

The justification? That these employees now “own 100% of the original company.” But let’s be clear: Ownership of a hollowed-out shell, competing against the very people who just abandoned it (now armed with Google’s resources), is not a win. It’s a betrayal dressed up as opportunity.

The Moral Calculus of Leadership

Startups are hard. Exits are messy. But there’s a difference between navigating tough trade-offs and structuring a deal that sacrifices the many for the benefit of the few.

Moral leadership isn’t about grand gestures or PR-friendly philanthropy. It’s about the quiet choices:

- Who gets a seat at the table when the terms are negotiated.

- Who benefits when the deal closes.

- Who’s left behind when the champagne stops flowing.

In this case, the calculus seems clear: The founders secured their payday. The investors got their return. The employees? They got a participation trophy and a battle they can’t win.

The Long-Term Cost of Short-Term Wins

Deals like this don’t just hurt the employees — they erode trust in the entire ecosystem. Founders who pull these stunts might rationalize it as “just business,” but the message it sends is corrosive:

- To employees: Your loyalty is expendable.

- To investors: Ethics are negotiable.

- To the industry: Greed is still the loudest voice in the room.

And let’s not kid ourselves: Reputations aren’t built on exit multiples alone. They’re built on how you treat the people who helped you get there.

Why Your Actions Matter

You might wonder if your individual contributions, your personal sacrifices, or your quiet acts of kindness truly make a ripple in such a vast ocean. The answer is an unequivocal yes. • They inspire others: One act of courage can spark a chain reaction, encouraging others to step up and make a difference. When you lead with integrity, you create a path for others to follow. • They build stronger communities: Every unselfish act, no matter how small, weaves another thread into the fabric of our communities, making them more resilient, compassionate, and supportive. • They challenge the status quo: Moral leadership often involves questioning existing norms and pushing for a more just and equitable world. These acts of defiance against apathy are essential for progress. • They are the true measure of humanity: While wealth and power may capture attention, it is our capacity for empathy, generosity, and courage that truly defines us as humans. Your unselfish acts are a testament to the best of what we can be.

A Call for Better

We can do better. The next generation of founders should ask themselves:

- Would I accept these terms if I were in their shoes?

- Am I proud of how this deal will be remembered?

- What legacy does this leave beyond my bank account?

Unselfish leadership isn’t naive. It’s strategic. The best companies — the ones that endure, the ones people want to work for — are built by founders who understand that fairness isn’t a constraint. It’s a multiplier.

The next time you’re at the negotiating table, remember: The quietest acts of integrity often echo the loudest.

Steve Westrop

Tech Advice + Biz Development = DIGITAL MENTOR | WordPress expert | 4N Oops Director 😎 - Facilitating business growth through better use of technology, improved visibility... and new connections!

1mo

wow, people do that?!

Judith Germain

Multi award winning Strategic Leadership Partner: Helping senior leaders & business owners navigate complexity, lead bravely & influence with impact | Consultant | Mentor | Trainer | Speaker +44 (0) 7757 898 353

1mo

Wow James Spurway, you said it! I think we should be focusing on the triple win here. Win for you, win for me and win for society

Cathy Smith

Business Coach at Cathy Smith Coaching. The Coaches Coach ✔️ Author of Coaches Marketing Roadmap✔️ Business Coach ✔️ Helping coaches build a thriving coaching practice without burnout

1mo

Real leadership is about integrity, not exploitation. Equity should be a partnership, not a promise that only pays one way. Unselfish acts may not make headlines, but they build loyalty, trust, and lasting impact. Thank you for calling this out.

Gareth Davies

Sports Pain Relief Specialist - Life After The Physio

1mo

Absolutely, equity should be fair and transparent, ensuring everyone benefits from the company's success, otherwise it's not truly success. It seems that this is a cornerstone of your business ethics James, a rare but awesome stance, love it 👋

Tomas Svitorka

The Performance Coach for founders & CEOs | Helping you focus better, execute faster and perform consistently | 600+ clients | Featured in The Guardian, GQ, Vice, Virgin

1mo

Feels like a raw deal for the people who put in the hard work, right?

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