The Reinvention Myth at 50+

The Reinvention Myth at 50+

"It's About Time to be My Own Boss!"

Let me be brutally honest: I left a top global executive position leading a team of 350 people, with multi-million-dollar P&L responsibility, and a predictable five-digit monthly income. I traded it for a one-person company, no guaranteed paycheck, and a new identity I had to build from scratch.

Why? After 23 years on the corporate treadmill, always “on,” always poised to save the world, I reached the pinnacle and realized it wasn’t sufficient. Promotions, recognition, and stock options and shares start to blend together when you can no longer identify the person staring back at you in the mirror. I also recognized that having a sense of direction and purpose became immensely important to me. The pressure of being responsible for over 100 KPIs simultaneously felt as if my life depended on keeping everyone in the green, which ultimately felt pointless. So, I decided to step off the treadmill.

I reinvented myself as a career agent, reverse headhunter, and certified executive coach.

But let me dispel a dangerous myth right now: being your own boss doesn’t mean you’re finally free.

In fact, you are “Selbst und Ständig = Selbständig,” as we say in German, which translates to English as “self-employed means being constantly alone and always on.”

This journey is not for the faint of heart. It’s a complete reset. And yet, I would choose it again without hesitation. Here’s why. 

The Psychology Behind the Dream

At 50+, the idea of starting your own business is often wrapped in romance. You imagine freedom and purpose, and finally work on your terms. That fantasy is seductive and deceptive.

Why do so many senior leaders fall for it?

  • Achievement Hangover: You've hit every target. The game was thrilling, but it's over. Starting something new feels like chasing the high again.
  • Control Illusion: After years of corporate constraints, we crave autonomy. But owning a business doesn’t free you from accountability; it multiplies it.
  • Legacy Urge: There’s a desire to build something truly yours. Not for a shareholder or a quarterly review, but for meaning. That part? That’s real. 

The Top 3 Pros of Starting Your Own Company After a Corporate Career

Here’s what no one tells you: trading the corner office for your own company comes with hard-won rewards that corporate life can’t offer.

  1. Alignment with Purpose: You finally get to design a business that reflects your values. Every decision, client, and project can align with who you are, not who your company expects you to be.
  2. Unfiltered Impact: No layers. No politics. Just make a direct contribution and provide real results for your clients. It's deeply satisfying when people choose you for what only you can offer.
  3. Personal Growth on Steroids: Reinvention requires learning, unlearning, and failing forward, quickly. Every challenge becomes a crash course in resilience, creativity, and courage.

The 3 Biggest Challenges (aka the Truth Few Will Tell You)

But let’s discuss the part few discuss publicly: the steep price of freedom and the invisible costs of reinvention.

  1. You Will Become a Salesperson: If you’ve never had to sell before, brace yourself. No matter your expertise, if you can’t articulate your value and close a deal, you won’t survive. This was my most significant transformation.
  2. The Safety Net is Gone: You have no paycheck, IT helpdesk, or global brand behind your name. Your credibility must be rebuilt, client by client, invoice by invoice.
  3. Your Family Rides the Rollercoaster Too: Entrepreneurship isn’t just your journey. Financial uncertainty, odd hours, emotional highs and lows all come home with you. 

What It Takes: The Mindset of Successful Founders at 50+

If you want to make it on your own, mindset isn’t just necessary, it’s the whole game. After decades of being defined by roles, teams, and titles, you must lead yourself. These aren't soft skills but survival skills for building something that lasts.

  • Radical Responsibility: No blaming, no hiding. You own everything, from product to pricing to pipeline.
  • Endurance Over Ego: Your title is gone. Your network thins. Can you keep going when applause turns into silence?
  • Beginner’s Curiosity: Reinvention isn’t about knowing, it’s about learning again. Fast.

Would I Do It Again?

Absolutely. Reinventing myself has reconnected me with my passions: people, purpose, and performance. I now get to coach leaders through the very transformation I experienced.

But don’t let the romance blind you. This isn’t a retirement hobby, it’s a full-body, full-heart commitment. It might not be right for everyone. But if you’re ready to trade comfort for meaning, control for creation, and ego for growth, then step in.

“Just buckle up. It’s going to be the ride of your life.”


Patrick Fetzer

Transformational CEO - Industrial & Energy | PE & Corporate | M&A, Turnarounds, Growth | Board Member | NED | AI/Digital Champion

1mo

Thanks for sharing, André!

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Alexandra Fry

Starke Auftrittskompetenz für Politikerinnen und Politiker. Denn: Reden ist Silber, Auftrittskompetenz ist - mehr als Gold! Mit Klarheit, Empathie & Präsenz überzeugen, motivieren und inspirieren.

1mo

Thank you André L. Belleville for these insights! I completely agree with you. I also like to describe self-employment and entrepreneurship as three-dimensional fields of learning.  The dimensions?  Personal: my values, my new role(s), goals, purpose, emotions, self-management, ultimately identity Relationships: Networking and sales, but also family and partnership Company: creating from scratch And as you so aptly wrote: learning in all areas and dimensions. What could be better?

Jürgen Göler von Ravensburg

No great business without great people (and great processes and technology)

1mo

I am following a similar path: Ex- Microsoft, founded own company and "surprised" how rough the path can be from time to time. Selling is my biggest learning point (amongst most of the others you pointed out). And would I do it again - absolutely. Thank you for this fantastic article. Very inspiring and encouraging!

Urs Hafner

Reaching your goal sustainably with focus and reliability - get in touch ! Non-Executive Board Member & Advisor I Entrepreneur I Ex Microsoft I Ex SAP I Business Growth & Sales Excellence I Interim Management

1mo

💯 agree dear André, very true and honest summary of what it is to build up from more or less scratch to something new. However you’re the captain of your destiny and delivering with purpose is much more rewarding that no corporation can ever achieve 💪🏼

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