SAFETY FIRST: Strengthening Responsible Mountain Travel
Slovenian Tourist Board
Our Slovenia 💚A green boutique global destination for high-end visitors seeking diverse and active experiences & peace.
More and more travelers are discovering the magic of Slovenia’s mountains—but with rising numb
"Safely into the mountains" Landing Page for Responsible Mountain Visits
In partnership with Slovenia Outdoor, the Alpine Association of Slovenia, the Mountain Rescue Association of Slovenia, the Slovenian Environment Agency, the Slovenian Police, the Association of Mountain Guides of Slovenia, the Julian Alps Community, and Triglav National Park, the Slovenian Tourist Board is continuing the “Safe in the Mountains” campaign. In 2024, the trusted guide “Things You Should Know Before Heading Out to the Mountains” was revamped and relaunched on Slovenia.info under the Safely into the Mountains title, featuring an expanded selection of expert tips and planning resources for hiking in the Slovenian Alps.
Tourism professionals, especially those in direct contact with visitors, are encouraged to familiarize themselves with this content and share the link across their communication channels (websites, social media, etc.).
Posters and Stickers for Tourist Awareness at Destinations
Social Media Communication
To strengthen our message of mountain safety, we’ve partnered with the Association of Mountain Guides of Slovenia to produce fresh awareness-raising content focused on responsible behavior in Slovenia’s highlands.
Follow and share these posts via the Slovenian Tourist Board’s social media channels, such as:
Help Us Spread the Word: Share Safe Hiking in the Mountains
Ensuring mountain safety is a shared responsibility. That’s why we invite all tourism professionals—especially those working in information centers, lodging, and mountain-based services—to familiarize themselves with our Safe Hiking in the Mountains resources. Integrating this information into your communication channels helps visitors prepare responsibly and enjoy a safer alpine experience.
Trusted, accessible guidance makes a real difference in preventing accidents and protecting lives.
Triglav – Tips for a Safe and Responsible Ascent
As part of the Safe in the Mountains initiative, dedicated guidance was developed for ascending Triglav, Slovenia’s highest peak, which draws between 50,000 and 70,000 hikers each year. Despite its popularity, many visitors underestimate the physical demands and potential risks of the climb.