No Scripts: Just Sales That Work

If you've ever wondered how to cut through the cybersecurity sales noise, the answer might be simpler than you think: stop trying to sound perfect and start sounding like yourself. It's all about authenticity, creativity, and genuine connection.

Authenticity Wins Every Time

Sales success starts with putting in the effort and bringing some personality to the table. Whether you're reaching out cold or nurturing a long-term lead, people respond to sincerity. You don't need to be flashy; you just need to be real.

Outbound Strategies

Effective outbound strategies aren't just about volume; they're about value. Setting personal goals, maintaining consistency, and finding your niche can lead to greater success. Remember, adding everyone to an email list isn't a strategy—it's spam. The best reps develop a strength, whether pattern spotting, storytelling, or simply being consistent, and lean into it.

Make It Personal, Not Just Personalized

Adding someone's name to a cold email doesn't mean it's tailored. If you're going to stand out, you need to show that you understand the person on the other side. That could be a thoughtful comment, a relevant question, or a reference to something they've published. Sales is about being human and connecting with others on a genuine level.

Video Outreach: Lights, Camera, Connection!

Think of video as your way to cut through the clutter. Keep it short and to the point. Mention something specific that connects your message to your prospect's world. Always ensure it's relevant and genuine. Kayla Cytron-Thaler commented on Hack & Hustle: The Cyber GTM Podcast, that she landed a meeting with a custom rap. But don't overdo it unless the account is worth the extra energy. (Listen to the whole episode here)

Imperfect is Powerful

You don't need a studio setup or a flawless script. A small pause or flub won't ruin your message—it might even make it more relatable. Being human helps build trust. Tip: Have a simple video framework and personalize the first 10 seconds. That's usually where the magic happens.

Make LinkedIn Work For You

Your profile and posts should sound like you, not a résumé. Share thoughts, hobbies, and personal wins. It gives people more reasons to connect. You never know what part of your story will resonate with someone.

Hard Work Still Matters

There's no shortcut to hitting the quota. The top performers show up consistently, keep learning, and don't take the easy way out. Effort compounds, and clients can tell when it's real.

Sales isn't about perfection. It's about connection. Whether you're sending a message, sharing a video, or showing up on LinkedIn, let your real voice come through. That's what gets remembered.