SERP (Search Engine Result Page)

A search engine result page, or SERP, is a page returned by a search engine after a user enters a search query into a search engine such as Google, Brave, or Microsoft Bing, among others.

SERPs typically include two types of content: 'organic' and 'paid' results.

1.Organic results:

Organic search refers to the results returned for a search query that does not include paid ads.

Organic results are natural in way as the search engine algorithm determined that these pages contained the most relevant information for the user's search intent after scouring the entire internet.

2.Paid results

Paid results are the opposite of the organic results. Paid search results are the advertisements that businesses pay to appear or rank above the organic search results.

 •Google returns a list of results after you enter a search phrase. The paid results (indicated by the symbol [AD]) may appear in the top section, which is then followed by the organic search results.

Sources : Google and YouTube.