Should You Reuse Old LinkedIn Posts? Absolutely. Here’s Why.

Let’s talk about one of the most overlooked strategies on LinkedIn - reposting and repurposing your own content.

If you’ve been posting consistently, you’re sitting on a goldmine. A back catalogue of value-packed posts, insights, lessons, and opinions that didn’t just come out of nowhere - you put time, energy, and thought into them.

But what most people do? They post it once and forget it ever existed.

Why? Because they assume that if they post it again, people will notice. They worry it’ll look lazy. Or worse, that LinkedIn will “punish” them in the algorithm.

Not only is there zero penalty for reposting or resharing content on LinkedIn, there’s actually a strong case that you should be doing it on purpose - as a core part of your strategy.

Why You Should Be Reposting

First off, let’s kill the biggest myth: “Everyone’s already seen it.”

No. They haven’t.

Most of your audience never saw the original post. And the few who did? They don’t remember it. They’re not sitting there tracking every word you write. They’re busy. Distracted. Human.

So when they see that post again six or eight weeks later, they’re not going to roll their eyes. They’re going to nod. They’re going to engage. Some will see it for the first time. Others will be reminded. And if the message was good, it deserves to be seen again.

This is what I call replaying your greatest hits.

In the same way a band doesn’t write a new song for every gig, you don’t need to start from scratch every time you post. You already know which posts worked. You already know what resonated. Why wouldn’t you give it another run?

Reuse vs Repurpose: What’s the Difference?

There are two ways to bring your old content back to life:

1. Reuse This is a straight-up repost. Take the original post - same copy, same image, same format - and post it again. Do this every six to eight weeks for your top-performing content. No edits needed.

2. Repurpose This is where you take the original message and switch up the format or the angle. Same core idea, different delivery.

Here’s how that could look:

• Turn a text post into a video.

• Expand a carousel into a long-form article.

• Break an article into a mini-series of posts.

• Pull quotes from a video and turn them into image posts.

• Record a podcast episode based on a popular post.

It’s the same message - but presented in a new way to capture fresh attention.

How Often Should You Repost?

A good rule of thumb: review your content every 6–8 weeks.

Look back through your feed and ask:

• What landed well?

• What got solid engagement?

• What do I still believe is important?

Then either reuse it or repurpose it.

Don’t overthink it. You’re not recycling junk - you’re bringing your best ideas back to the surface.

And the bonus? This saves you time. Instead of constantly reinventing the wheel, you’re building a library of assets that work harder for you - again and again.

Go Beyond LinkedIn

If you want to really stretch the value of your content, look beyond the feed.

Turn popular posts into:

• A blog for your website

• A newsletter feature

• A webinar topic

• A YouTube video

• A short course module

• A lead magnet

When a piece of content works, that’s your audience saying, “More of this, please.” So give them more - just in new formats and deeper layers.