Sorry, You are a Victim of Time

Sorry, You are a Victim of Time

“Sorry I’m late.”

I hear this phase a lot. I’ve said it quite a bit. In fact, I uttered it a couple of times this week alone.

Apologies are a common aspect of everyday communication, especially in English-speaking cultures. For instance, a study analyzing spoken business communication found that the word “sorry” appears approximately 1,200 times per million words, highlighting its prevalence in professional settings.

As we have greater means to communicate, apologies have become more frequent over time. The more ways we can reach each other, the more ways we end up missing the mark and feel the need to request forgiveness.

So, weather you are a victim of your own challenges and even someone else’s – there are ways you can reduce being a time casualty.

Replace Reactive Planning with Time Anchoring

Instead of reacting to your day, proactively anchor key activities with intentional time blocks. Anchoring builds structure around non-negotiables — meetings, deep work, personal commitments — so you’re less likely to be late or overlook things. It removes the mental burden of juggling too much at once, which often leads to apologies.

🔍 Strategy: Use a tool like the Time Management Analysis (TMA) to assess where your time naturally flows, and then build intentional blocks around those insights.

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David Buck is the author of the book The Time-Optimized Life, coauthor of The Retirement Collective, and owner of Kairos (Time) Management Solutions, LLC. Learn how to apply the concepts of proactively planning and using your time. Take the Time Management Analysis (TMA), the Retirement Time Analysis (RTA), or all the other free resources offered to help bring more quality time into your life.


Get more resources to improve your use of time.

Kairos (Time) Management Solutions

Time Management Analysis (TMA)

The Time-Optimized Life (Download Chapter 1 for FREE)

Work-Life Balance Time Management (WLB)

Procrastination Time Management Analysis (PTA)

Distraction Time Management Analysis (DTA)

Retirement Time Management Analysis (RTA)

Retirement Worry Analysis (RWA) - A Worry-Free Retirement

Calendar Time Management Analysis (CTA)

Salesperson Assessment Profile (SPAP)

Leadership Assessment Tool (LAT)

SandeepAmar Guppta

I Help Bridge Spirituality & Money to Help You Thrive & Excel Without Burnout | Speaker – Mentor – Coach | Creator of The S.H.E. Framework

2mo

Fully agree, David. It isn't about being rigid; it's about strategically allocating your most valuable resource—your time—to align with your true priorities. 

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Atul Phatak

Experienced business development professional clinical research Phase I to Phase IV.

2mo

Thoughtful and helpful post, thanks Sir 👍

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Nat Berman

The Business Coach Who Actually Runs a Business

2mo

“I’m sorry I’m late” often isn’t about time at all… it’s about overcommitment, unclear boundaries, and a subconscious fear of disappointing others. What finally changed things for me was realizing that every yes is a silent no to something else, usually my own peace.

Heather Thompson

Tree of Life Holistics

2mo

Coming from enough wealth to buy time helps a great deal. Time is money, and money and power make time far more manageable.

David Buck

Expert in Time Optimization | Sales Leadership | Bringing Structure, Clarity & Purpose to Life | Author of “The Time-Optimized Life”

2mo
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