Spreetail Monthly May 2025 Edition
Spreetail’s Response to Tariffs
In response to the current ecommerce and tariff landscape, Spreetail CEO, Joshua Ketter has a few words to share with brands who might be feeling the pressure:
“We’re not panicking, and we encourage brands not to either. At Spreetail, we’ve built a plan to navigate this tariff environment, and we’re evolving it daily as new information emerges. These moments, while challenging, also present opportunity. Just like during COVID, when others pulled back, our team leaned in—and we plan to do it again.
Tariffs are pushing prices up, margins are tight, and brands are asking the right questions: Will consumers still buy? Or are we risking millions on inventory we can’t sell?
We’ve been answering those questions with urgency and data—analyzing which SKUs can hold price and which can’t. And we’re acting on that insight.
We’re still buying.
We’re taking smart, calculated risks.
We’re showing up for brands with capital, strategy, and speed.
Spreetail isn’t built to sit on the sidelines. We’re built to help brands move faster, make smarter decisions, and come out stronger—no matter the headwinds.”
LIVE Webinar: Global Trade and Tariffs
Join us LIVE next Thursday, May 8, at 10 a.m. ET for an inside look at today’s rapidly changing tariff environment. During the event, you’ll hear from Chief Merchandising Officer, Owen Carr , and Head of Business Development, Bryce Caswell , as they cover:
Tips on managing key trade policy shifts and anticipated tariff challenges for brands through 2025
Key strategies for managing cost fluctuations and supply chain disruptions
How the right 3P partner can help turn volatility into competitive advantage
We’ll wrap up with a live Q&A, plus an exclusive opportunity for qualifying brands to book a 1:1 session with Spreetail’s Trade team to assess your exposure and next steps. Click HERE to register!
Expert Interviews: Marketing Agencies with Amit Dodeja
Chief Marketing Officer, Spreetail + BBE
How can a brand better define what incrementality means for them and their advertising success?
Incrementality isn’t a binary outcome—it’s a spectrum of impact. The real question for brands is not if a campaign works, but how much more it moves the needle, given their size, goals, and prior marketing investments.
Strategic advertising is about asking the right question at the moment: What will best help us reach and serve potential customers right now? For some brands, it’s about fueling branded search through a stronger awareness strategy. For others, especially larger brands, the challenge may be avoiding cannibalization between paid media and organic performance.
Incrementality isn’t one-size-fits-all. Every brand must define what incrementality means for their business context—based on size, maturity, and funnel investment—and measure success through that lens. That’s why having trusted internal ecommerce experts, or the right external partners, is critical. They can help diagnose whether success is truly incremental, or just a reflection of overall market momentum.
2. Where does the human touch of an agency, with experts and specialists, help further the success of a strategy when working alongside AI innovations?
Effective AI and human collaboration stems from recognizing that while AI accelerates processes, it's human teams who unlock its true value by focusing on the deeper creative and analytical work only people can deliver.
What makes the difference is how these teams drive creative growth through data, ensuring that strategies stay consistent, authentic, and truly connected to the brand’s identity and audience. It’s not just about efficiency—it’s about elevating the work with expert perspectives that align with what the market really demands.
AI tools offer efficiency, but they can’t replace trusted experts who understand nuance and are invested in the people behind the data. Agencies like BBE act as true strategic partners—advocating for brands, solving problems, and leading with insight that AI can support but not replicate.
3. What key technologies and AI innovations should e-commerce marketers focus on learning to stay ahead over the next year?
Discovering the current limits of generative AI will be crucial for marketers to learn where they can reach the next level of creativity for content development. Tapping into tools that also emphasize live stream commerce, voice commerce (V-Commerce), and augmented or virtual reality experiences will bring new senses to the product experience that static images or product descriptions can’t always support.
Tools that use predictive analytics for smarter targeting will help better forecast customer behavior and refine audience segments across platforms, especially for brands that are refining their omnichannel marketing strategies.
Finally, anything that fast-tracks a mobile-friendly customer experience will be worth the investment, as more commerce decisions take place from the average consumer's phone.
4. What range of roles and skill sets should a well-rounded Amazon marketing agency have to stay ahead and navigate Amazon’s evolving landscape?
Focus on building teams with deep expertise and ownership mindsets spread across a diverse range of roles. You need leaders in every category who truly understand their clients and innovators, not just executors, for their long-term brand success. This kind of leadership drives smarter decisions across all departments.
You need creatives who act like artisans and treat the task of creating a brand’s perception like a true craft. You need data analysts who leverage new technologies to translate insights into action, and researchers who test to uncover data possibilities that haven’t even been unlocked yet. You need strategists who formulate campaign maps by seeing the bigger picture, and operations specialists who can navigate even the most detailed change while the plan is in action.
When these roles work together—creative, analytical, strategic, and experimental—you have a team of marketers who are best positioned to leverage emerging AI and technology in ways that are both meaningful and measurable.
Add-to-Cart: Spreetail Resources to Check Out
Your Guide to the Amazon Algorithm
In this article, we break down what it takes to capture attention on Amazon, providing insights that go beyond the simple “more views = more sales” equation. You'll gain a deeper understanding of optimization and how it truly impacts success.
What Every Brand Should Know About the Current Tariff Landscape
To help brands navigate this complex environment, we’ve outlined the most recent tariff changes and gathered expert perspectives on how businesses can pivot, build resilience, and remain competitive in the face of evolving global trade dynamics.
How Brands Can Avoid Supply Chain Disruptions
In this environment, adaptability isn’t optional—it’s a competitive edge. Spreetail has navigated major disruptions before, including the COVID-era supply chain crisis, by acting fast and thinking ahead. Here are practical strategies brands can use now to reduce risk and stay resilient as tariff policies shift again.
How US-Based Brands Are Being Impacted by the Tariff Landscape
The ripple effects of Tariffs are already being felt by businesses large and small. For ecommerce brands that are witnessing the pressure or preparing for impact, we’ve collected a few key pain points and strategies to help you stay agile and pivot operations.
The Industry Scoop: Need-to-Know Ecommerce News
Why Ecommerce is Leading the Way to Failure
Ecommerce websites continue to lead the way compared to other types of websites and apps when it comes to measurable accessibility failures that ultimately prevent consumers with disabilities from completing purchases. The average number of fails per page was 297.
Are Sellers Exiting Amazon?
Chinese companies that sell products on Amazon opens new tab are preparing to hike prices for the U.S. or quit that market due to President Donald Trump's unprecedented tariff hikes.
Walmart’s Secret Weapon to Growing Despite Tariffs
As tariffs roil the U.S. economy, Walmart may find safety in a new part of its business that’s driving more store traffic and online sales: its membership program, Walmart+.
Brands Like Hasbro Are Feeling the Pressure
If President Donald Trump’s 145% levy against imports from China holds, Hasbro estimates it could see as much as a $300 million hit to its bottom line. They also warned of “potential job losses as we adjust to absorb increased costs and reduced profit for our shareholders.”
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