SS 25 FASHION WEEK HIGHLIGHTS

BY THE VISIONARY

In September, we got to witness an impressive showcase from all the top fashion houses and designers out there. This year’s shows gave us a fresh look at bold colors, daring digital prints that gave a very fresh and innovative flare on the runways, creative playing around with shapes and cuts—new ideas aimed at surprising us. This reflected the disorder of today’s world from economic uncertainty to global conflicts, fashion has become a mirror of the chaos, boldly addressing these challenges through innovation and disruption. This mirrors Kornit’s own vision, where creativity and technology converge to reshape the textile industry, providing sustainable, on-demand solutions that enable designers to turn even the wildest of ideas into reality.

In Full Bloom

We’ve covered the floral trend before, and it keeps evolving every season. These days, you’ll spot it mostly in men’s fashion (but not exclusively), as part of a new, softer masculine image. It’s the opposite of the tough, macho vibe that dominated the runways in recent years. These unique prints are not as simple as they look and as a metter of fact printing white on black fabric is ultra complex, Kornit is offering an exclusive solution of white printing on dark fabrics with its Presto Max printer and Vivido ink that gives a bespoke touch to a design of your choosing.

FaceTime

At the Balmain show, we saw plenty of elements featuring faces and body parts like hands, arms, and fingers. While it might feel like a continuation of their previous collection, this season definitely takes it to the next level—bolder, more maximalist, and packed with even more drama.

Cosmic Feeling

Given the current state of the world, with all the chaos from natural disasters and wars, it was surprising to see both Louis Vuitton and Abra present collections filled with intergalactic, almost dystopian prints on one hand, and calming, local landscapes on the other. The use of digital printing gave designers the freedom to play around with endless color palettes and high rez photo-realistic prints.

Loud Luxury

There’s been a lot of talk about "quiet luxury" taking over the wardrobes of those who can afford it. Ever since Succession’s final season came into our lives, this trend has been in full swing. But a year later, it seems like quiet luxury is on its last fumes, and now it’s maximalism’s time to shine on the runways. This shift could be due to a general feeling of fatigue and a desire to seize the moment, given how fragile and uncertain everything feels. We saw this trend in Abra’s show, where they featured branded accessories with the Cartier logo, and even clothing items.  It’s still hard to determine if this trend is a way to show the grotesqueness behind the logo worship or a way to acceptance of this status, one thing is certain it’s gaining momentum and is here to stay at least for the upcoming season. 

Agent of Chaos

You can’t ignore the heavy feelings we’re all carrying, making it seem like everything is falling apart and more chaotic than ever. Inflation is spiraling, wars are ongoing, assassination attempts on former presidents, scandals resurfacing—this all finds its way to the runways, creating a mood that’s dark, chaotic, and full of drama.

As fashion designers express the chaos and complexities of today’s world agendas, Kornit Digital is leading the charge in transforming the way these creative visions are brought to life. By offering cutting-edge, sustainable digital printing solutions, Kornit empowers designers to produce bold, unique collections on-demand—without the constraints of traditional manufacturing. Just as SS25 highlights innovation and disruption, Kornit is the fashion industry’s trusted partner, making it easier for brands to respond to global trends with speed, flexibility, and sustainability.