Strategic Applications of AI: Use Cases, Challenges and Solutions

Did you know that therapy and dialogue seeking are the main applications of generative AI in 2025? According to a recent study published by the Harvard Business Review, users of generative AI have found innovative and sometimes unexpected ways to use this technology to improve their daily and professional lives. This week, we explore these strategic applications of AI, the challenges faced and the solutions envisaged.

Top 10 Generative AI Use Cases in 2025

Generative AI has found its way into a multitude of fields, transforming the way we live and work. Here are the top ten applications of generative AI in 2025:

1. Therapy/companionship: AI is used to provide therapeutic support and companionship, especially in areas with limited mental health services. Imagine a world where everyone has access to a virtual therapist, available 24/7, ready to listen and offer personalized advice.
2. Life organization: Users use AI to plan and organize their daily lives, such as managing household chores. Whether it's planning a move, hosting a party, or simply managing daily tasks, AI is becoming an indispensable personal assistant.
3. Find purpose: AI helps individuals define and achieve their personal and professional goals. By offering personalized advice and helping to overcome obstacles, AI becomes a virtual life coach.
4. Enhanced learning: Students and professionals use AI to deepen their knowledge and skills. Whether it's to understand complex concepts or to prepare for exams, AI becomes a personal tutor.
5. Code generation: Developers rely on AI to write and improve code. AI can generate pieces of code, debug programs, and even optimize algorithms, making the development process more efficient.
6. Idea generation: AI is a valuable tool for driving creativity and innovation. Whether brainstorming new product ideas or finding solutions to complex problems, AI becomes a partner in creativity.
7. Entertainment: Users find fun ways to interact with AI. Whether it's playing games, creating memes, or simply passing the time, AI is becoming a source of entertainment.
8. Code improvement: AI helps developers optimize and debug their code. By identifying errors and suggesting improvements, AI becomes an indispensable development assistant.
9. Creativity: AI is used to create artwork, music, and other forms of creative content. Whether it's composing music, painting pictures or writing poems, AI is becoming a partner in creativity.
10. Healthier living: AI helps users adopt healthier lifestyle habits, such as planning balanced meals. By offering nutritional advice and helping with meal planning, AI becomes a personal health coach.

These applications of generative AI can be grouped into several major themes. Here is a breakdown of the use cases in 2025:

To better understand how generative AI is used in the daily lives of respondents, here are some concrete examples:

• Therapy/Companionship: In some parts of the world, access to mental health services is limited. Generative AI fills this void by offering therapeutic support that is accessible to all, helping individuals overcome their psychological challenges.
• Life organization: Users use AI to plan and organize their daily lives. For example, a person can ask the AI to create a timeline to clean and organize their home before visitors arrive.
• Enhanced learning: Students and professionals use AI to deepen their knowledge and skills. For example, a student taking an online course on data analytics can use ChatGPT as a study guide to explain complex concepts and reinforce their learning.
• Healthier living: AI helps users adopt healthier lifestyle habits. For example, a person following a new eating plan can ask the AI for recipes based on their nutritional needs, simplifying meal planning and shopping.
• Creating a travel itinerary: Users can ask the AI to create detailed travel itineraries, including places to stay, restaurants, tourist attractions, and hidden gems, while minimizing driving time.
• Contest a fine: AI can help users write appeal letters to contest fines. For example, a person who has been fined for entering a bus lane may ask the AI to write a letter of appeal, increasing their chances of having the fine overturned.

Applying Generative AI...

To apply these ideas in your own organization, start by identifying areas where AI can add significant value. Whether it's to improve productivity, automate repetitive tasks, or boost operational excellence, AI offers limitless possibilities. Consider training your employees in the use of AI and encourage a culture of innovation and experimentation.

Remember, AI is a powerful tool, but it must be used responsibly and ethically. By taking a strategic and thoughtful approach, you can take full advantage of the benefits of AI while minimizing potential risks. This is what we strive to do at Globe4Tech. Contact us to find out more.

To go further this week

Survey: Generative AI's Uptake Is Unprecedented Despite Roadblocks

This article from Bain & Company highlights the mass adoption of generative AI, with 95% of companies in the United States using it. It highlights challenges such as data security and quality of results, as well as solutions to overcome them. The article reveals that the adoption of generative AI has doubled in a year, with rapid growth in various areas such as software development, natural language interfaces, and core product improvement. The main concerns holding back adoption include data security, lack of in-house expertise, and quality of results. Despite these challenges, more than 80% of use cases meet or exceed expectations, and nearly 60% of satisfied companies report measurable business improvements.

7 ways generative AI is making workplaces more inclusive

This article from KPMG explores how generative AI can make workplaces more inclusive. It outlines seven ways AI can transform the workplace, creating more opportunities and opening up new career paths for employees. The article highlights real-world examples such as reducing cognitive load, improving accessibility, improving written communications, supporting well-being, building mental resilience, expanding opportunities for professional growth, and empowering managers to support all employees. These applications show how AI can help create a more inclusive and equitable work environment.

Geospatial Reasoning: Unlocking insights with generative AI and multiple foundation models

This article from Google Research introduces new geospatial foundation models and a research initiative called Geospatial Reasoning. It shows how generative AI can accelerate geospatial problem solving and unlock powerful insights for crisis management. The article discusses how geospatial foundation models can be used for tasks such as building and road mapping, post-disaster damage assessment, and infrastructure location. The Geospatial Reasoning Framework allows developers to build tailored workflows to handle complex geospatial queries, providing fast and reliable answers.

Thank you for reading. If you haven't already, Subscribe to our newsletter or pass it on to your contacts.

Disclosure

Nothing to hide: this newsletter was designed by a human (me, Marc!) with the help of Le Chat par Mistral.ai for design and inspiration. The basic ideas, composition, and storytelling are the product of my three decades of leadership experience. I believe in putting into practice what I preach: using AI as a collaborator, not as a substitute for human creativity and insight.