Streaming TV and Your Digital Media Budget

In this episode, I spoke with Justin Ruiss , Senior Vice President in BWG Global 's media sector, to break down how brands should be allocating their digital media dollars in today’s evolving environment. We explored streaming TV (STV/CTV), Amazon Marketing Cloud, AI-powered search, and the future of modular content economics across platforms.

Want to Listen to the full conversation?

Listen here: STV Ads and Your Digital Media Budget With Justin Ruiss - BWG Connect

Key Takeaways

• CTV and STV budgets are surprisingly efficient - With oversupply driving down CPMs and stronger targeting, now is the time to invest in STV.
• Modular content unlocks multi-channel ROI - Prioritize production quality over promotion spend and build once, repurpose across social, streaming, gaming, and brand platforms.
• Amazon Marketing Cloud (AMC) is a game-changer - Using AMC, marketers can unify segmentation, performance measurement, and media mix modeling across channels.
• AI-driven agents are reshaping user experience - From voice commerce to search, agentic AI is shifting the focus from keyword targeting to storytelling and human-led narrative.
• Brand consistency matters more than ever - As brands operate in streaming, in-game, and social environments, there is a need for centralized content planning and unified creative standards.

A Snippet of the Conversation

My Moderator’s Perspective

Justin is one of the best minds in this space. It’s rare to hear practical advice around budgeting that supports future adaptability, not just chasing the latest platform. I also liked his strong emphasis on centralized content planning and modularity.

Things to Think About!

1. Review your media budget across CTV/STV - are your CPMs and targeting more favorable than traditional channels?
2. Develop modular content workflows. You can invest in production once, deploy across email, streaming, social, and in-app ads.
3. Implement or expand your use of Amazon Marketing Cloud and use data-driven segmentation across media channels.
4. Explore agentic AI tools for search and voice commerce. Prioritize storytelling over keyword-centric messaging.
5. Audit creative consistency across platforms to ensure brand cohesion across video, social, gaming, and emerging media.

Want to connect with Justin?

Connect with him here (17) Justin Ruiss | LinkedIn

Want to chat with me?

Book time with Aaron Conant: 30min Connection with Aaron

New Things Coming Up!

I talk with Joshua Gebhardt and Brandon Nutter from Ampd for a chat on what's broken with the current state of commerce media and how to fix it.