To strengthen retention, use targeted pay strategies over broad raises | 9.19.25

To strengthen retention, use targeted pay strategies over broad raises | 9.19.25

FEATURED INSIGHT »

From the desk of Diana Scott, US Human Capital Center Leader 

Salary budgets are expected to hold steady at 3.4–3.5% into 2026—lower than pandemic-era peaks but still above the pre-2020 norm of 3%. What’s shifting is how those dollars are being used. Cost-of-living adjustments are flattening, while performance-based increases, promotions, and equity adjustments are carrying more weight.

For HR leaders, this is a call to act: instead of spreading limited dollars thinly across all employees, concentrate resources on high performers, critical skills, and equity-sensitive groups. By prioritizing targeted pay strategies over broad COLA-style increases, HR can sustain engagement, support retention in hot-skill areas, and deliver outsized value from stable salary budgets—even amid economic uncertainty.

To learn more about how budgets are changing in 2026, see US Salary Increase Budgets 2025-2026: Rising Pay Endures Despite Uncertainty.


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