Sustainable use of plastics: How your business can lead the change
On 5 June, the world comes together for World Environment Day, a moment to reflect, but more importantly, to act. This year’s focus is clear: end plastic pollution. With over 32 million tonnes of plastic waste generated in Europe annually, the challenge is urgent, but so is the opportunity.
For businesses across the EU, this is more than a symbolic day. It’s a call to rethink product design, optimize the use of resources, and align with existing EU laws like those on single-use plastics. Whether you manufacture, distribute, or sell plastic products, you have a role to play, and support is available. The Your Europe Business site provides guidance to help you make the shift toward sustainability while staying fully compliant.
The EU’s single-use plastics rules: What you need to know
The EU’s single-use plastics rules target the most polluting plastic products, which together with fishing gear, account for 70% of marine litter. The rules require EU countries to impose specific legal obligations on businesses, from outright bans to labelling and cost-sharing responsibilities.
Banned products: Time to switch
Several single-use plastic items are banned in the EU where sustainable alternatives exist. These include plastic straws, cutlery and stirrers, plates, balloon sticks, cotton bud sticks, and all products made of oxo-degradable plastic . If your business still stocks or distributes these products, and they were placed on the market before July 2021, now is the time to transition to reusable alternatives
Mandatory labelling for transparency
For items like beverage cups, wet wipes, and sanitary products, labelling is mandatory. Labels must clearly indicate the presence of plastic, provide disposal instructions, and highlight environmental impact. This not only supports better consumer choices but also keeps your business in step with EU requirements.
Smart design: Keep it together
Some single-use plastic beverage containers must now be designed so their caps remain attached, a small but powerful change that prevents litter and boosts collection and recyclability. Manufacturers should ensure packaging meets this design requirement to avoid penalties and improve overall sustainability.
Extended Producer Responsibility (EPR): Shared accountability
Under national EPR schemes, companies placing certain plastic products on the market must cover the cost of waste collection, cleanup, and public awareness measures. This means budgeting for the full lifecycle of your product, from production to end of use. It’s not just regulation, it’s a chance to build new and smarter, circular business models.
The hidden cost of plastic pollution
Plastics don’t just disappear, they break down into microplastics that persist in soils, oceans, and even the food chain. Wildlife often mistake plastic for food, while people are increasingly exposed through air, water, and food. Businesses that act now are helping safeguard biodiversity, food safety, and human health for generations to come.
Why plastic reduction pays off
Taking action on plastic is more than ticking compliance boxes. It builds credibility with your customers, 87% of Europeans say they are concerned about plastic’s impact on the environment. Businesses that adapt early enjoy better brand reputation, customer loyalty, and often long-term savings through more efficient packaging and supply chain practices.
Switching to sustainable materials may require an initial investment, but it can pay off through reduced regulatory risks, increased consumer trust, and long-term savings.
Make this World Environment Day count
Use 5 June as a launchpad for real change, not just a checklist. Set aside time to reflect on your company’s environmental impact and develop a concrete action plan. Whether it’s eliminating a key plastic item or revamping your packaging strategy, progress starts with intention.
Need Help Navigating the Rules?
The Your Europe Business portal (europa.eu/youreurope/business) offers guidance on plastic bans, product design rules, labelling obligations, and EPR schemes. Whether you’re just getting started or fine-tuning your compliance strategy, it’s your go-to resource for aligning your business with EU sustainability law.
Plastic isn’t just an environmental issue, it’s a business one. This World Environment Day, be part of the solution. Lead the change for a more sustainable future.