T-Mobile promotes SuperMobile plan with actor Kevin Bacon
T-Mobile has introduced a national advertising campaign featuring actor Kevin Bacon to promote SuperMobile, its new business phone plan. The plan combines performance optimization, built-in security and satellite coverage across T-Mobile’s network.
The 30-second spot shows Bacon at a desk that appears in unexpected locations including a desert, beach and commuter train. Each scene illustrates different features of SuperMobile, from adaptive connectivity to security protections and satellite reach... read more
[Interview] Mathieu Plassard, President and CEO, Ogilvy Paris
Marketing Report.One interviews Mathieu Plassard, the President and CEO of Ogilvy Paris, on how Ogilvy Paris blends creativity, culture, and technology to deliver ideas that make an impact—anchoring the agency as both a cultural tastemaker and an innovation leader for brands worldwide... read more
Dentsu explores sale of international operations
Japanese advertising group Dentsu is exploring the sale of its non-Japanese operations. Such a move would mark the end of its ambition to compete with other major players such as Omnicom/IPG, WPP, Publicis, and Havas, according to Financial Times (FT)... read more
[Marketing Week] Bob Koigi: Integrity becomes advertising's new currency
As digital advertising scales across connected TV, video, and the open web, the industry faces intensifying scrutiny around fraud, brand safety, and content integrity.
With third-party data losing reliability and fraudulent activity growing more sophisticated, advertisers and publishers alike are demanding solutions that ensure their investments reach genuine audiences in safe environments. Recent partnerships and integrations highlight how leading ad tech companies are addressing these challenges... read more
Porsche integrates in-car gaming
AirConsole, the in-car gaming platform, will be integrated into the new Porsche Macan later this year, bringing a curated catalog of casual, multiplayer games into the brand’s entertainment system.
The collaboration allows passengers to play together on the central infotainment screen while parked, or continue gaming on the front passenger display once the vehicle is in motion. Smartphones serve as controllers, requiring no additional hardware... read more
[Interview] Nicola Tillin, Managing Director, The World Advertising Research Center
For over 40 years, The World Advertising Research Center, WARC, has combined evidence-based insights, case studies, academic research and data to help the industry prove the commercial impact of creativity.
In this interview, Nicola Tillin, the Managing Director speaks about how the global marketing intelligence company supports brands, agencies, and media owners in navigating an increasingly complex landscape... read more
Levi’s celebrates heritage pieces in global icons campaign
Levi’s has released its global Icons campaign featuring musician Shaboozey and chef Matty Matheson. The campaign showcases three of the brand’s most enduring pieces — the 501 Original jeans, the Trucker Jacket and the Western Shirt — through a series of short films directed by Glenn Kitson with cinematography by Galo Olivares... read more
[Interview] Lucas Nutbey, SVP Strategy EMEA, DEPT
Lucas Nutbey is a senior strategist at DEPT, one of the world’s fastest-growing digital agencies, where he helps align the company’s global digital-first philosophy with the diverse needs of EMEA markets.
Under his leadership, DEPT combines strong technical expertise, creative storytelling and AI-powered innovation to help brands navigate digital transformation, connect with younger audiences, and unlock growth in both established and emerging markets... read more
[Column] Igor Blystiv: How Gen Z is shaping the future of marketing
It’s now hard to imagine a music concert without thousands of smartphones raised above the audience. Just a decade ago, this gesture was seen as a safer alternative to waving lighters, which symbolized the connection between the crowd and the performer. Today, Generation Z lift their phones not to signal “We’re together,” but to instantly share the moment on social media and say, “Look, I’m here... read more
[Column] Tracy-Ann van Rooyen: Ensuring African viewers get the content they need
Content users today are living in a multi-platform world, constantly accessing information, entertainment and communication. The content they access shapes their worldview, and to a large extent, their perception of reality.
The strategies that content providers consider starts with a deep understanding of who their audiences are and what they need. It’s not enough to simply entertain—we must deliver content that truly reflects their lived experience... read more
[Column] Andy Mosmans: Why a company’s strategy and its brand should speak the same language
In business, strategy is often framed as a matter of competitive positioning, market choice, and operational excellence. But at its core, a company’s business strategy is about something far simpler and far more human: how it intends to make a difference for its clients. It’s the “game of its name,” the guiding idea that tells employees what to do, and tells customers what to expect... read more
Wanted: Top marketers with great brand stories for fine interviews
Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking to interview top marketers with interesting brand stories to tell.
If you fit the bill, send us an email at bob@marketingreport.one
Marketing Report is looking for columnists!
Marketing Report, a global news channel covering developments in marketing, advertising, media, PR, tech and AI, is looking for columnists to write original and compelling insights and industry trends across the world.
We are keen on contributors with originality, creativity, versatility and an eye for interesting trends across the sectors that we cover.
If you fit the bill, send us an email at bob@marketingreport.one
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Bob Koigi | bob@marketingreport.one
Very Experienced BULK; Product; Oil Tankers;VLCC;LNG; VLGC Ship Master/ Bulk + LNG Vessel Deliveries from Japanese/Chinese yards
4wHello Everyone Trust this finds you all hale and hearty. I have several innovative ideas that I wish to bring to the market. Interested entities may please contact @ mukeshk1954@gmail.com
Academics and/or research
1mo🕉️🙏🕉️
Succesvol helper en verbinder. Ziet snel wat er speelt. Ervaren sparringpartner en klankbord. Vertrouwensman, mediator en mentor. Coacht oa bij HB/HSP). Snelle denker, helicopterview, veelzijdig expert in communicatie.
1moSuperMobile????? T-Mobile…Bacon….embarrassing these feet on the desk!