Take Five: Stories beyond the news cycle
Well the news cycle over the last 24 hours was one for the ages. The belated yet always inevitable Trump-Musk break-up showed how the world's most powerful man and the richest are both as petty, pathetic and childish as 10 year olds in the school playground.
The further damage to the USA brand is massive as well. But for all that, this latest instalment of the Trump reality tv show was utterly compelling. Popcorn sales in the US will have gone through the roof yesterday! And so all in all, it's probably harder this week than most to divert from the main headlines (and we haven't even got to Friday, the traditional peak viewing day for the live-streamed Trump reality show).
But diversion is the aim here, so here are some suggestions with that aim in mind...
Cheers,
Will, PRmoment Leaders