Talk Business, the WhatsApp Way: Voice Calling Is Here

Text was the beginning. Voice is the breakthrough. Customer conversations just got a whole lot more human.

WhatsApp has launched its new Business Voice Calling (Beta) feature and is rolling it out with select global partners, with Engati being the first to go live in India! This feature brings real-time voice conversations directly into chat with businesses. Whether it’s to discuss a complex service, clarify a purchase or resolve an issue quickly, customers can now tap the familiar call button and connect instantly. No app switching, No hassle.

Complex queries. High-stakes decisions. Meet customers with context, care and clarity - right where they are, on WhatsApp.

This marks a powerful shift from text-only support to dynamic, voice-enabled customer engagement. For businesses, this isn’t just a feature, it’s a gateway to building stronger, more personalized relationships with customers. Voice calling brings warmth, emotion, and real-time resolution that text often can’t match. It’s the immediacy customers want, on the platform they use every day.

Why does this matter for brands?

• It humanizes digital experiences
• Enables personalized consultations at scale
• Delivers faster, context-rich support
• Increases engagement and conversion
• Works seamlessly across geographies

Engati Leads the Way with Voice AI Agents on WhatsApp Business Calling

Engati, one of Meta’s approved partners, is enabling AI-powered voice agents that operate natively with WhatsApp Business Calling (Beta). These smart, multilingual agents go beyond chat - they handle calls for everything from lead qualification to post-sale follow-ups, 24x7, in the customer’s language. This marks the beginning of a new customer engagement channel - where voice, AI and trust converge.

🎥 Watch how HCG Hospitals is using Engati Voice AI on WhatsApp to serve patients in regional languages, round the clock.

This is currently available in India and a few select markets as part of Meta’s beta rollout.

Get started with WhatsApp Business Calling (Beta) and Engati AI Voice Agents today - Get in touch!