TBS 25.08.25 – AI stopped waiting for permission
Last week, Google and Meta made game-changing moves. Google expanded AI Mode globally with agentic booking features that act, and launched Asset Studio as your go-to creative hub. Meta rolled out AI tools to boost Reels, creators, and Shops conversions for peak season. Meanwhile, IAB Tech Lab’s AI scraping warnings have the industry on edge. 😬
The Risk: Feed these AI systems weak data or creatives, and they’ll churn out mediocrity, sending customers elsewhere.
The Opportunity: Integrate AI into creative, commerce, and measurement now to set the standard while others debate the hype. 💪
What’s your move? Testing these AI tools or watching from the sidelines? Let’s talk! #AIInnovation #DigitalMarketing #TechTrendsIn AI news this week.
In Marketing AI news this week:
The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping
https://www.adexchanger.com/publishers/the-iab-tech-lab-isnt-pulling-any-punches-in-the-fight-against-ai-scraping/ (August 20, 2025)
IAB Tech Lab is cracking down on unauthorized AI scraping, pushing for new standards. Last week the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training.
“If you are being crawled, and you’re not being paid for your content, the Tech Lab’s position on that is that’s theft, full stop,”
For marketers, this points to a future where high-quality content is licensed and access-controlled — which could drive up data costs.
Google wants to be your in-house creative agency (and charge you for the media)
https://searchengineland.com/google-ads-asset-studio-beta-461048 (August 22, 2025)
Google’s new Asset Studio auto-generates ad creatives directly inside Google Ads. For marketers, it’s a productivity win — rapid asset production across formats, faster testing, and fewer bottlenecks. The risk is over-reliance: if the same platform that delivers your ads is also shaping your message, differentiation suffers. Use it as a speed tool, but keep your brand codes and distinctive creative thinking upstream.
Meta rolls out new AI ad tools to boost holiday sales
https://searchengineland.com/meta-ai-ad-tools-holiday-sales-461033 (August 21, 2025)
Meta’s new AI features promise better creator matching, automatic Reels remixing, and more shoppable content. If your product feeds are clean and your creative system modular, this can scale reach and sales quickly. But if your catalog is messy, AI will amplify the chaos. Brands should prep now — clean data, modular creative elements, and test setups for lift versus just clicks.
Google launches AI Mode globally and adds (paid) agentic features
https://techcrunch.com/2025/08/21/googles-ai-mode-expands-globally-adds-new-agentic-features/ (August 21, 2025)
Google’s AI Mode is now live globally, complete with personalization and booking features. This shifts discovery away from search results toward answer engines. For paying users of Google AI Ultra a sign of the pageless web future is indicated with new agentic features, where users can now use AI Mode to find restaurant reservations, and in the future, they’ll be able to find local service appointments and event tickets.
For marketers, that means structured data, accurate product feeds, clear offers, strong reputation signals, and machine-friendly content are the new SEO essentials. If AI can’t parse your information, it won’t recommend your brand — or book it.
Brands without this foundation risk disappearing from the shortlist in a zero click and zero page web.
Fiverr showcases AI-produced videos on Marketplace
https://www.marketingdive.com/news/fiverr-showcases-ai-produced-videos-for-tapping-into-viral-trends/757960/ (August 20, 2025)
Fiverr’s new AI video showcase normalizes generative video for clients. Marketers now have easier access to AI-produced content, but risk blending into sameness if they don’t enforce brand guardrails. Treat it as a low-barrier way to experiment, not a replacement for distinctive storytelling.
Meta is going to stuff Midjourney AI images into your feed
https://www.theverge.com/news/764715/meta-ai-midjourney-license-partnership (August 20, 2025)
Meta is partnering with Midjourney to “license their aesthetic technology” for use in its own models and products. The partnership involves a “technical collaboration between our research teams,” suggesting the deal involves more than simply using Midjourney’s existing product across Meta services. Although no details have bene released around what this will actually include or involve.