Tech Tales: Is AI Just Hype? The Stephen Curry Effect in Action

Tech Tales: Is AI Just Hype? The Stephen Curry Effect in Action

Recently, a peer in the AI space posed an intriguing question to their audience: "Is AI just hype?" At first glance, it might feel like a cheeky provocation, after all, we're surrounded by headlines promising revolutionary breakthroughs and venture capital flowing toward anything with "AI" in its pitch deck. But that question stuck with me, not because I doubt AI's potential, but because I've witnessed this familiar dance of technological promises before.

The Pattern of Hype: A Brief History of Buzzwords

The technology industry has a well-documented relationship with hyperbole. Remember when "Zero Trust" hit cybersecurity like a meteor? Overnight, it became the darling of whitepapers and marketing decks. Then came Web3, the metaverse, and blockchain for everything many fizzling just as fast as they lit up the hype cycle. This pattern isn't new. The tech industry has cycled through countless waves: the dot-com boom, 3D printing as a manufacturing revolution, VR's multiple false starts. Each followed a similar arc, explosive enthusiasm, massive investment, inevitable disappointment, eventual maturation into something more modest but useful.

So it's not only fair but prudent to ask: Is AI any different?

The Stephen Curry Effect: When Innovation Changes Everything

The answer is a resounding YES!!!, this isn't just hype. To understand why, let's talk about Stephen Curry, yes I know odd transition.

But before Curry, three-point shooting was a useful skill, but not game-defining. NBA teams took about 18 three-pointers per game. Then Curry came along and didn't just shoot more threes, he shot them from distances that seemed absurd, off the dribble, with a volume that forced every other team to rethink their entire approach to basketball.

Today, NBA teams average over 35 three-point attempts per game. Centers who once lived in the paint now step out to the arc. Entire defensive schemes have been redesigned. The game itself has been fundamentally transformed.

But here's where it gets interesting: Critics argue that Curry's revolution has hurt basketball. Young players now chuck up contested threes instead of learning proper footwork. They skip fundamental skills like post moves and mid-range shots. The "beautiful game" of ball movement and strategy has been reduced to a three-point shooting contest.

Sound familiar?

The AI Parallel: Power and Peril

AI is having the same transformative effect across industries. Just as every NBA team now needs a three-point strategy, every business now needs an AI strategy. The numbers are staggering:

  • Goldman Sachs estimates generative AI could impact 300 million full-time jobs globally
  • IBM paused hiring for 7,800 roles that could be automated
  • Amazon is deploying AI-driven robotics in over 75% of its warehouses
  • Google internal reports suggest AI could reduce their ad sales team by 30% over five years

And like basketball's three-point revolution, AI is creating both opportunities and legitimate concerns.

The Critics Have a Point: Just as young basketball players are skipping fundamentals, workers are increasingly relying on AI without understanding underlying principles. Students use ChatGPT for essays without learning to construct arguments. Analysts use AI for data interpretation without understanding statistical reasoning. Developers use AI code generators without grasping programming fundamentals.

But the Revolution is Real: Despite the concerns, the transformation is undeniable. Companies using AI effectively are outperforming those that don't, just like teams that embraced the three-point revolution dominated those that didn't.

Consider Netflix vs. Blockbuster 2.0: While traditional media companies struggled with content recommendations, Netflix's AI-driven system now drives over 80% of viewer engagement. Meanwhile, companies like Kodak that ignored digital transformation became cautionary tales. Today's AI leaders are seeing similar advantages, Microsoft's AI integration boosted productivity software revenue by 25% in 2023, while Tesla's AI-powered manufacturing gives them production advantages competitors struggle to match.

The New Fundamentals: Adaptation, Not Abandonment

Here's the key insight: Curry didn't eliminate basketball fundamentals, he redefined them. Today's players still need court vision, ball handling, and teamwork. But they also need to excel in a faster, more spaced-out game.

Similarly, AI isn't eliminating human thinking, it's redefining what thinking means in the modern workplace. The new fundamentals include:

  • AI literacy: Understanding how to work with intelligent systems
  • Critical evaluation: Knowing when to trust AI outputs and when to question them
  • Creative problem-solving: Focusing on uniquely human skills AI can't replicate
  • Ethical reasoning: Making decisions about AI use that consider broader implications

New roles are emerging: Prompt engineers commanding $300,000+ salaries. AI ethicists ensuring responsible development. Human-in-the-loop specialists designing workflows that combine AI efficiency with human judgment.

The Strategic Question: Evolution or Extinction

Curry's critics were right about one thing: the game changed forever. Players who couldn't adapt to the new reality fell behind. Teams that clung to outdated strategies became irrelevant. The same is happening with AI. The question isn't whether AI will change your industry, it's whether you'll be among the first to adapt or among the last to catch up.

What part of your day, your job, your business model, isn't already being touched by AI? Email filters use AI. GPS navigation uses AI. Credit card fraud detection uses AI. Social media feeds use AI. Even your phone's autocorrect uses AI.

The Dance, Not the Destination

Unlike previous technology fads that promised revolution but delivered evolution, AI is simultaneously overhyped and underestimated. It's overhyped in terms of immediate, dramatic changes, we won't have fully autonomous everything next year. But it's underestimated in terms of its gradual, pervasive transformation of how we work and live.

Just as Curry didn't destroy basketball but evolved it into something more dynamic, AI isn't destroying human intelligence, it's evolving it into something more powerful. The players who thrived in Curry's NBA weren't those who ignored the three-point line or those who only shot threes. They were those who learned to use the three-point shot as one tool in a more sophisticated game.

The future belongs not to those who fear AI or those who worship it, but to those who learn to dance with it. The music has already started. The question is whether you're ready to join the dance. Little AI tune I created, have a listen

What are you doing to evolve with it?



The Stephen Curry effect teaches us that true innovation doesn't just add new capabilities, it transforms the entire game. AI is our three-point revolution. The question isn't whether to adapt, but how quickly you can learn the new fundamentals.

Avi Dudelzak

SOX specialist, assistant HO comptroller and finance manger subsidiary company

1mo

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This is a fantastic analogy because it perfectly illustrates the dynamics of a Kuhnian paradigm shift. The critics who bemoaned the loss of "fundamentals" are the defenders of the old paradigm, unable to recognize that the very definition of winning has been irrevocably altered. They are trying to optimize for a game that is no longer being played. Your examples drive the point home: AI, like the three-point shot, isn't just a new play to run. It's a new system of physics for the entire court.

Love this comparison. The resistance to a game-changing strategy is a timeless story, and you've captured it well. What made Curry revolutionary wasn't just the decision to shoot, but the thousands of hours of unseen practice. The "practice" for enterprise AI is the quality of its data. You can't win with AI if your models are "practicing" on messy, siloed data. The companies you mentioned are winning because they first built a world-class "practice facility". A modern data platform that allows their AI to perform at an elite level. Data modernization is the hard work that enables the game-changing results.

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Frank Fitzmaurice

Governance, Risk, & Compliance (GRC) Leader | Cybersecurity | AI | CMMC | TS/SCI | Defense | Delivered 1st Cloud Authorization for Naval Electronic Discovery Service

1mo

Anyone who thinks AI is just hype is years behind the wave. The term is overmarketed but AI is revolutionary.

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