Things are Fine - Stop Right There...

Why do businesses make cold calls to potential clients?

Why do some people interact with cold calls and others won’t?

A business cold call is just a way of asking you if you have everything you need. If the answer is no, then perhaps the calling company can help fix that. You good? Yes? Great! We will check back later. You good? No? Then perhaps we should get together.

Possibly after several calls, the owner agrees to meet.

How are things going for you?” I ask. “Things are fine,” answers the business owner.

Let’s stop right there.

If things are fine, why did you take the meeting? If you are having problems that you can’t explain or fix yourself, that’s probably why I am sitting in front of you now.

I’d so much rather hear “Things are weird,” or “I’m not sure but we may have issues here,” than “Gee, everything is great.”

Just. Be. Honest. I’m here to help you.