Tony’s Chocolonely × Kahlua: Hitting the sweet spot this Easter

Easter isn’t just for kids—and this year, Tony's Chocolonely and Kahlua are making sure the grown-ups get their own moment of magic.

Just in time for the long weekend, the two brands have teamed up to create the Espresso MarTony - a rich, playful, and utterly indulgent twist on the classic espresso martini… served in a chocolate glass. Where do we sign up?

In a season that’s often about chocolate, celebration, and small moments of joy, this collaboration quite literally hits the sweet spot.

At the heart of the campaign is the limited-edition Espresso MarTony glass, made entirely from Tony’s signature fair-trade milk chocolate. Served exclusively at Dirty Martini Bishopsgate over Easter weekend, the first ten lucky customers each day get their cocktail poured straight into an edible chocolate cup.

Beyond that exclusive experience, Dirty Martini bars across the UK are joining in, offering the cocktail alongside a Tony’s bar throughout April.

But this partnership is more than just a novelty viral campaign (although it hits those notes too). It’s a values-led partnership that pairs Tony’s mission to end exploitation in the cocoa industry with Kahlua’s focus on sustainable coffee farming. In a market overflowing with surface-level mashups, this campaign stands out as an example of what modern brand partnerships can achieve: mutual elevation.

With this collaboration, Tony’s and Kahlúa serve up more than just a drink—they offer a reminder that indulgence can still be intentional.

The Espresso MarTony is a brilliant blend of purpose, play, and pleasure. Whether you’re there for the cocktail or the chocolate (or both, let’s be honest), one thing’s clear: this is the kind of collaboration worth savouring.

Check it out here: https://youtu.be/Hq3Y3ji95gY

- Loren Leavey