Track, Analyze, Optimize: Email Analytics in Your Fingertips!

In the world of organizing large events, sending emails isn’t enough—you need to know how they’re performing. Are your attendees receiving your messages? Are they clicking on the links? Did some emails bounce?

Whether you're announcing updates on the event to your participants, sending reminders, or sharing resources post-event, your emails play a critical role in your event's success. With KonfHub's Email Analytics, you can now:

• Track the effectiveness of your communication
• Identify delivery issues
• See how engaged your audience really is

In KonfHub, you don’t have to use an external emailing platform for executing your email campaigns and to track analytics! Email analytics is available in the KonfHub Dashboard itself — it is your new command center for all things email engagement.

In this blog, let’s see how to use the email analytics feature for email campaigns for events in KonfHub.

Benefits of Integrated Email Analytics

In-built email analytics within your event tech platform empowers organizers to monitor key engagement metrics such as open rates and click-throughs, providing a clear view of what content captures attendee interest.

These insights help tailor communication strategies—for example, by retargeting recipients who opened an email but didn’t take action—thereby increasing overall attendance.

Beyond real-time adjustments, analytics also inform the optimal timing and tone of future emails and offer valuable post-event performance data to refine marketing efforts for upcoming events.

In short, benefits of in-built email analytics in event tech platforms include:

• Track open rates, click-throughs, and other key engagement metrics
• Identify what type of content resonates most with your audience
• Enable timely follow-ups to increase registrations and attendance
• Optimize email timing and messaging for better impact
• Gain post-event insights to improve future campaign strategies
• Eliminate the need for third-party email tools or integrations
• Improve ROI on event promotions through data-driven decisions

KonfHub Email Campaign Analytics - How It Works

Step #1. Navigate to the “Contact Attendees -> Email” tab within your event dashboard.

Once you create an event in KonfHub and accept registrations, you can launch email campaigns by going to the “Contact Attendees” -> “Emails” menu item.  

Step #2. Check high-level overview of the performance of all your email campaigns in a single shot.

Step #3. Click on a specific campaign to drill-down on more details on analytics for that campaign.

These metrics shown help you measure your email campaign's reach and engagement:  

• Total Attempted: Total emails sent during the campaign
• Total Delivered: Number of emails that successfully reached inboxes
• Total Links Clicked: Number of unique clicks on links inside the email
• Total Emails Bounced: Count of undeliverable emails
• Delivery Rate: (Delivered / Attempted) × 100
• Bounce Rate: (Bounced / Attempted) × 100

These metrics help you quickly assess whether your email campaign reached its intended audience and how well it resonated.

In the same screen, you can also view email performance at the individual attendee level using powerful filters:

• Sent: See which attendees were targeted by the campaign
• Delivered: Confirm which emails were successfully delivered
• Read: Know who actually opened your emails

This granularity helps you troubleshoot delivery issues, resend emails where necessary, and even segment engaged users for future campaigns.

Final Thoughts

For every successful event, it is important to keep the registered participants in sync with your event plan by providing regular updates. It is hard to use external emailing platforms for sending email campaigns and review the analytics. That’s why we have integrated email analytics within KonfHub itself to make the life of the organizers easy. 

The analytics aren’t just for show—they empower you to take data-driven action:

• Resend to bounced addresses with corrected email IDs
• Segment and retarget engaged users for upsells or reminders
• Optimize your email timing and subject lines based on open rates

KonfHub's Email Campaign Analytics is built to help you communicate smarter, not harder. Whether you’re running a tech meetup or a global conference, these insights ensure your message lands—and resonates.

So the next time you hit “Send,” you’re not just hoping for results—you’re measuring them.

Create your event in KonfHub and benefit from amazing integrated features like Email Analytics out-of-the-box!