TripleDart SaaS Trends : Edition 95

Highlights of the Week

Mahalo Raises $2.6M in Pre-Seed Round

Mahalo, a SaaS platform for medspa operations, raised $2.6M in pre-seed funding led by SignalFire. The funds will support product development, hiring across engineering and GTM, and expanding their all-in-one medspa management solution. (source)

Filuta AI Raises $4.2M in Seed Funding

Filuta AI, a startup building a hybrid AI orchestration platform, raised $4.2M in seed funding led by Cryptos Capital. The funds will support product development and team expansion.(source).

Jaan Health Raises Over $25M in Funding

Jaan Health, a care enablement platform for Medicare patients, has raised over $25 million in funding led by Norwest Venture Partners. The capital will be used to expand clinical programs and scale operations. (source)

Marketer to follow

Mukil Ganesan is a SaaS growth strategist and demand gen leader at Zluri, sharing hard-earned insights on early-stage scaling, AI trends, and building revenue engines that actually move the needle.

Why should you follow him?

1. Real SaaS Growth Wins, Not Just Theory Mukil has scaled marketing at companies like Zoho and Zluri. He shares strategies tested in the trenches—what works, what doesn’t, and why.
2. Master of Early-Stage Funnels He specializes in building zero-to-one demand gen engines for startups, with a sharp focus on aligning marketing with revenue outcomes—not just leads.
3. Bridges AI and Growth Marketing Through his AI newsletter The Singularity Post, Mukil explores how artificial intelligence is reshaping go-to-market functions—ideal for marketers looking to stay ahead of the curve.
4. Creator Mindset Meets Operator Rigor He built All Things SaaS, a learning platform for the community. His content reflects a unique mix of builder energy and operational depth.

You can follow him here.

Case Study

How TripleDart Helped Plivo Achieve a 78% Surge in Marketing Qualified Leads Through Strategic PPC Optimization

About Plivo

Plivo is a leading global cloud communications platform that provides voice and SMS services for businesses. They approached TripleDart Digital for temporary performance marketing support while searching for the right in-house resource, building on their existing successful SEO partnership.

Challenge

Plivo faced critical performance marketing challenges that were limiting their growth potential:

1. Unclear Value Proposition: Ads and landing pages failed to effectively communicate Plivo's unique selling points and competitive advantages
2. Competitor Targeting Vulnerability: Competitors were actively bidding on Plivo's brand keywords, diverting potential leads away
3. Scaling Lead Flow: With aggressive growth targets, Plivo needed to rapidly improve paid campaigns to increase MQLs and SALs while determining optimal budget allocation for future in-house resources
4. Budget Misallocation: Heavy reliance on underperforming campaigns and inefficient spend distribution

TripleDart's Approach

Phase 1: Streamlining Existing Campaigns - Foundation Building

Optimized current campaigns to prevent performance drops by:

a. Budget Reallocation: Identified high-potential campaigns and reallocated daily budgets for maximum conversion efficiency

b. Enhanced Value Proposition: Revised ad copy and landing pages to clearly highlight Plivo's pricing, features, and customer support advantages

c. Dedicated PPC Landing Pages: Developed targeted landing pages specifically for PPC traffic to minimize drop-off and improve conversions

d. Brand Protection Campaign: Launched defensive campaigns against competitors bidding on Plivo's brand keywords

Phase 2: Competitor Campaigns and Lead Quality Enhancement

Expanded strategy to improve lead quality using HubSpot intent signals by:

a. Optimized Lead Targeting: Passed MQL data back to ad platforms to focus on high-quality leads with higher purchase intent

b. Personalized Competitor Messaging: Crafted tailored messaging for each key competitor, emphasizing Plivo's advantages in specific use cases

c. Competitor-Specific Landing Pages: Built dedicated comparison pages highlighting Plivo's features and pricing versus each competitor

3. Phase 3: Geo-Targeting Strategy Shift and Signal Optimization

Leveraged historical data from 2007 to refine targeting precision by:

a. Granular Geo-Targeting: Transitioned from broad country-level to precise city and state-level targeting based on historical performance data

b. Platform Signal Optimization: Continuously analyzed platform signals to align campaigns with user behaviors and intent across various locations

c. Budget Efficiency: Optimized allocation towards regions with lower cost-per-lead and higher conversion potential

Results

The strategic approach delivered impressive results for Plivo:

1. 78% Increase in Marketing Qualified Leads: Significant improvement in MQL volume through refined keyword strategy and campaign optimization

1. Enhanced Lead Quality: Plivo's sales team and CEO confirmed substantial improvement in lead quality and conversion potential
2. Improved Cost Efficiency: Lower cost-per-lead (CPL) and better conversion rates through strategic geo-targeting adjustments
3. Higher ROAS: Increased return on ad spend through optimized budget allocation and enhanced targeting
4. Successful Brand Protection: Effectively defended against competitor keyword bidding, safeguarding market share
5. Performance Insights: Provided clear budget recommendations and performance benchmarks for future in-house team transition

Post of the Week

Vertical SaaS is winning big. The strongest growth stories aren’t in tech-for-tech—they’re in real-world industries that were underserved for years. Massive opportunity lies outside the usual echo chamber. Link to the original post.

PPC Creative of the Week

1. Clear Targeting (Law Firms):  It immediately calls out the target audience—law firms—making it feel personalized and relevant, which boosts ad resonance and click-through rates.

1. Strong Problem-Solution Framing: The copy highlights a relatable pain point (manual finance tasks) and immediately follows it with a solution (automate, control, close faster), establishing value upfront.

1.  Smart Feature Highlight It showcases a unique feature—“dedicated credit card for each vendor”—which helps differentiate Ramp from generic expense tools.

1. Subtle AI Value Prop The phrase “Automatically cancel those recurring subscriptions...” implies intelligent automation, a subtle nod to AI without overwhelming jargon.

Tip of the Week

We couldn’t agree more. Instead of battling for existing users, HubSpot grew the market by converting non-CRM users with a free, simple product—turning untapped demand into 250,000+ customers. A brilliant GTM redefined.

Link to the original post.

Webinar Alert!

Topic: The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself

Speakers:

1. John Beresford, Chief Revenue Officer, BrandPilot AI
2. Jenn Patterson, Sr. Client Partner, BrandPilot AI

What You'll Learn?

1. Why your CPCs are inflated even in the absence of consistent competition.
2. What the Uncontested Paid Search Problem is, and how to detect it.
3. The scale of impact on your budget.
4. Tactical strategies to fix waste and reclaim performance.

When: Thursday, July 17 at 2 pm ET

Register here.